United Poultry Concerns - [link removed]
25 September 2019

Tell Liberty Mutual Insurance to Pull Their Emu Ads
By Karen Davis, PhD, President of United Poultry Concerns

Liberty Mutual Insurance is running a series of TV ads featuring an emu
outfitted with sunglasses, wigs and other demeaning attire. The emu is shown in
front of a store window sparring with his or her reflected image and in a car
reacting to a loud bang. The emu is being made fun of, but there is nothing
funny about this bird's distress and defenseless caricature in these ads. Having
watched video footage of violent efforts to subdue a terrified emu for a
horrible human purpose, I'm certain that the making of these ads involves
violence to the emus, who would never voluntarily submit to being manhandled
into wearing cruel apparel and being visually impaired with sunglasses.

I wrote to Liberty Mutual CEO, David H. Long, on Sept. 24th noting that emus
belong to the oldest living family of birds on earth. They are gentle, friendly,
desert-dwelling nomads with a strong family life in which both parents
participate in nest-building and raising their young. Why should they be
belittled and abused by Liberty Mutual Insurance? The company needs to pull
these offensive emu ads and confine their advertising scenarios to human actors.

Letter to Liberty Mutual:
[link removed]

What Can I Do?
Ask Liberty Mutual Insurance to remove their offensive emu commercials.
Violating the dignity of birds and other animals to sell insurance is
unacceptable. Request a reply to your complaint.

Contact:
David H. Long, Chairman and CEO
Liberty Mutual Insurance
175 Berkeley Street
Boston, Massachusetts 02116
Phone: 617-357-9500


Customer Service
Phone: 1-800-290-8206; 1-800-290-7933
Tweet: @AskLiberty for customer service related concerns or inquiries.

"CONTACT US" Via Liberty Mutual Insurance Website
- Go to:
[link removed]
- Fill Out Form
- Under Topic, click "Regarding our advertisements" button
- Add your comments to the Comments box
- Hit Submit



Learn More about Emus and Ostriches:
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Victims in the Shadows: Emus
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Thank you for Taking Action for Emus
United Poultry Concerns


--
United Poultry Concerns is a nonprofit organization that promotes
the compassionate and respectful treatment of domestic fowl.
Don't just switch from beef to chicken. Go Vegan.
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United Poultry Concerns | PO Box 150 | Machipongo | VA | 23405