Dear friend,

In a breakthrough move in support of Black-owned beauty businesses, EWG VERIFIED™ brand partner Follain will mentor and sponsor Black-owned partner brands that want to earn the EWG VERIFIED mark for their own products. EWG and Follain have partnered to improve the diversity of high quality and clean personal care products available to consumers.

A 2017 study found that Black women and women of color used more beauty products and were disproportionately exposed to worrisome chemicals, compared to white women. Because Black women appear to buy and use more personal care products, the limited options could mean they are exposed to more potentially hazardous chemicals.

For more than a decade, EWG has been at the forefront of chemical ingredient disclosure in personal care products, believing that people have the right to know what is in the products they purchase and use every day. EWG stands in solidarity with the Black community, who have been forced to bear a very heavy burden because of a lack of access to products free from ingredients that are inferior and harm their health.

Learn more about our collaboration with Follain below.