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January 6, 2021
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Top Story
Companies and investment funds are pioneering the field of flipping on Amazon's third-party marketplace -- "acquiring the rights to successful Amazon products, redesigning the product pages, investing in new fulfillment infrastructure and scaling up sales," writes Michael Waters. This trend could make selling on the platform more homogenized and less accessible for hobbyists and smaller enterprises.
Full Story: Modern Retail (tiered subscription model) (1/5) 
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Hy-Vee has joined the ranks of food retailers helping to launch COVID-19 vaccines, with pharmacy staffs vaccinating front-line health care workers in Iowa and Minnesota. The grocer is distributing Moderna's vaccine.
Full Story: Supermarket News (free registration) (1/4) 
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Transform B2B Sales Teams to Connect with Customers in New Ways
Learn how over 2,900 B2B sales professionals are transforming the sales function by creating seamless buying experiences. GET THE E-BOOK
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Operations and Technology
The era of big data is over, replaced by the concept of wide data, "which encompasses all types of data no matter where it lives—in the cloud, on prem, in data lakes, or data warehouses," says CEO Justin Borgman of Starburst Data. Borgman's prediction was among several gathered by Alex Woodie, who forecasts that "the accelerated pace of change" in analytics will continue.
Full Story: Datanami (1/4) 
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How retailers should embrace the new normal
The pandemic has reshaped consumer behaviors and the customer experience, most likely permanently. As we look to 2021, retailers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of their customers and maximize the potential of all their sales channels. Watch SmartBrief and retail industry experts explore how the retail landscape has changed this year and how retailers can succeed in 2021.
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Sales and Marketing
Long-term brand building offers five major benefits to business-to-business companies, including a boost to both short-term and long-term sales and the leverage as a well-known brand to raise prices, write The B2B Institute's Peter Weinberg and Jon Lombardo. Investment in brand building also attracts the best talent and future-proofs against category changes, they write.
Full Story: Marketing Week (UK) (free content) (1/5) 
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Sales managers should know that most business-to-business customers are lost not because of errors on the part of salespeople, but indifference, writes Colin Campbell. Other surprising sales statistics include that 25% of sales representatives say they have not yet received the training they need to succeed.
Full Story: Sales Hacker (12/30) 
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Improve and accelerate your testing program
In order to meet 2021 goals, retailers must improve their customers' experiences and drive better relationships with their audience across points of contact. In this on-demand webinar, testing experts discuss best practices for unlocking the full potential of automation, as well as how to use crowdtesting to optimize user feedback and how to apply AI for identifying and preventing defects. Watch now
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The Business Leader
Being a leader means you can't avoid difficult conversations, even when addressing conflict makes you uncomfortable, Marlene Chism writes. One of her four suggestions for inviting discomfort is to avoid interrupting during triggering conversations, instead encouraging the speaker to express themselves.
Full Story: SmartBrief/Leadership (1/4) 
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NAW Insider
Register for NAW Digital Summit: "Leading in a Time of Transition," Jan. 27-28
(NAW)
After constant virtual conference calls in 2020, "Zoom fatigue" is real. That's why we've designed a highly interactive virtual event that will capture your attention from start to finish. Every moment of the NAW 2021 Digital Summit will be aimed at helping you lead through a time of transition. Hear from some of distribution's leading CEOs, network with your peers and discuss critical issues, get the 2021-22 economic forecast and learn what the Biden agenda will mean for distribution, plus much more. Special 5- and 10-pack registrations are available so bring your team!
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Register for free NAW Webinar: Strategic Change During Disruption
(NAW)
In this capstone webinar for the NAW Series: How Technology Will Transform Wholesale Distribution, Ian Heller and Jonathan Bein will summarize what they learned from the research conducted with distributors, suppliers and customers. They'll provide a roadmap forward: a specific set of recommendations on the strategic actions that the distribution industry -- and individual companies -- should take to fend off competitors, outflank the disruptors and prepare to take market share and improve profitability. Register for this free Jan. 21 webinar at 2 p.m. Eastern. Sponsored by Unilog and PROS.
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Best practices to strengthen the manufacturer-distributor relationship post pandemic
(NAW)
The pandemic is forcing many distributors to reevaluate their supply chains to create more resilient models. At the heart of "Optimizing Channel Profitability" is a common ground for distributors and manufacturers to focus on making a one-to-one connection among a supplier's channel compensation, a distributor's capabilities and customer value, all leading to a process where all three entities can have constructive, objective dialogue rather than subjective, selective fault-finding. If you're looking to strengthen your value proposition post COVID-19, this resource will help.
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Choose the least important day in your life. It will be important enough.
Thornton Wilder,
playwright, writer
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