A challenge for YOU to join our 4X match.

Dear John, As the clock ticks down on 2020, I'm excited to share one more chance for you to make 4X the impact on our vision of a world without Alzheimer's and all other dementia — but you only have until midnight tonight. Longtime supporters John and Crystal Beuerlein have generously stepped forward to ensure we end this year on a positive note — fighting to end the largest under-recognized public health crisis with an amazing FOUR times match. John and Crystal are supporting local diversity and inclusion efforts with their gift and have pledged to match all gifts 4X up to $250,000, but only if we can meet this challenge by midnight tonight. Your donation today will help provide care and support and advance research. Thank you for being a part of our community and for making your first gift today to provide your strong financial support. Right now, your help is urgently needed. Please make your first gift today while it can have 4X the impact in the fight to end Alzheimer's. 2020 challenged all of us like never before, but our efforts in the fight to end Alzheimer's stayed strong and continued to move forward thanks to friends like you. While 2020 will end, the challenges of Alzheimer's — a triple threat with soaring prevalence, lack of effective treatment and enormous costs — will continue after the ball drops tonight. But we aren't done yet. Let's end 2020 on an uplifting note, and make it a year to ensure no one faces Alzheimer's alone — even as many of us remain apart. In fact, I encourage you to make your donation in honor of someone you know or love. Please make your most generous year-end gift now to help achieve our $250,000 4X Year-End Match Challenge. When you do: Your gift of $16 can become $32 $64. Your gift of $30 can become $60 $120. Your very generous year-end donation of $50 can become $100 $200, up to the total match amount of $250,000, for additional funding that is urgently needed for 2021. As always, your generosity will help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Happy New Year to you and yours. Thank you in advance, Donna McCullough Chief Field and Development Officer P.S. I appreciate all you have done this year to support our work. Please make your year-end gift before midnight, while every dollar you contribute can be matched 4X up to a total of $250,000.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.