Before midnight tonight, you have an extraordinary opportunity to quadruple your impact.

Dear John, This has been an unprecedented year in so many respects. And now we have an incredible opportunity to end the year strong by making 4X the impact in the fight against Alzheimer's disease — but only until midnight tonight. We just received a very exciting, $150,000 4X Year-End Match Challenge. To end the year with 4X the excitement, a generous donor who wishes to remain anonymous has pledged an amazing $150,000 to match your year-end gift not once, not twice, not three times, but an amazing four times. This donor's gift will support Alzheimer's research, while your gift will go toward providing care and support and advancing research. But you must act now — you only have until midnight tonight to take advantage of this amazing opportunity. As a member of our community, you understand now is the time for action. You only have until midnight to quadruple your impact. This means that you can make your generous year-end gift, which may be tax deductible, knowing: Your gift of $16 can become $32 $64 until midnight tonight. Your gift of $30 can become $60 $120. And your very generous year-end donation of $50 can become $100 $200, up to the total match amount of $150,000, helping to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. During an extremely challenging year like this one, we've all had to strive to keep ourselves safe while still doing all we can to provide Alzheimer's care and support and advance research. Thanks to our supporters, we were able to accomplish so much, including a collaboration with 34 long-term care and community-based care providers and affiliated associations to issue new guidance on high-quality care for people living with dementia in long-term care settings during the pandemic. Even during the COVID-19 pandemic, we haven't lost focus on making tomorrow better. With the help of our supporters, the Alzheimer's Association has increased research funding to more than $208 million in 590 active best-of-field projects in 31 countries. But we can't stop now. This is too important. Too many lives are at risk. And this year, with the pandemic, we've witnessed firsthand just how unpredictable tomorrow can be. Can I count on your support today while your gift can have FOUR times the impact? If everyone reading this makes a gift, we will achieve this match challenge and continue our work to end this devastating disease for our family and friends impacted by Alzheimer's. I'm counting on you to keep our work going strong in 2021. But please hurry, John. 2020 ends at midnight tonight, and so does this $150,000 4X Year-End Match Challenge. Please help us close out the year by making 4X the impact in the fight against this devastating disease. Wishing you a safe and happy New Year's Eve, Donna McCullough Chief Field and Development Officer P.S. Thank you for your interest in our work. Now, I hope you'll take your concern to the next level by providing your financial support. Please join with us today, knowing every dollar you give can be matched 4X up to $150,000.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.