Wanted to make sure you saw Dean's note, Friend --
We made history this year when we won 40,000 more votes than in our first campaign. All this while being outspent by our opponent on TV $813,603 to $0.
But we could only run our people-powered playbook because grassroots donations and support allowed us to pivot when COVID hit and focus more on organizing and digital strategies -- it only worked because we had early investments to support that work.
Who knows what 2021 and 2022 will bring, and that's why we have to be prepared before our last major deadline of the year: Our final FEC deadline of the year is tomorrow at midnight, will you make an early investment in the work to come by chipping in $5 or more right now?
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Thanks,
The DeanTeam
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---------- Forwarded message ---------
From: The DeanTeam
Date: Tue, Dec 29, 2020
Subject: This is really all about you, here's why
While we celebrate where we've been, we have to be honest -- the work in Congress never stops.
Our final end-of-quarter deadline is on Thursday: Will you celebrate what we've built and invest in the work ahead by chipping in $5 or more right now?
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Friend,
Now that the dust has settled a bit on Election Day, I want to talk about the campaign we ran and how we won (hint, it's really all about you, here's why:
We ran a campaign that met people where they were -- before COVID, that meant meeting them in their homes, neighborhood block parties, coffee shops, and more. But we know 2020 demanded a pivot, so that's exactly what we did.
Instead of a TV first campaign, spending our time and money on overly produced ads -- we invested in a new type of campaign that put you, and an innovative set of digital tools, first.
In the end, we won by 11 points and earned 40,000 more votes than in our first campaign in 2018. All this while being outspent by our opponent on TV $813,603 to $0. That's not a typo -- it's a strategy.
We did all this because I firmly believe that democracy is strongest when everyone is invited. It meant believing in the power of grassroots donors and never taking a dime from PACs, lobbyists, or other members of Congress. It meant building a massive volunteer movement to write nearly 100,000 handwritten postcards to people in the district.
It meant talking with everybody -- from Democrats to Independents to Republicans -- about our shared values and goals, especially during COVID, to keep small businesses running, families healthy, and our environment protected for future generations.
And it meant a robust digital strategy unlike we saw anywhere else in the country. Not just running a few ads on Facebook but instead reaching voters across more than a dozen platforms with messages that were targeted directly to them, to ensure that they understood this election was a choice between fear and optimism -- especially during this uncertain political climate.
Because I know you didn't spend your time watching the news every day this year -- you hopped online for a few minutes here and there to catch up on the news, updates from friends and family around the country and the world, and connect with the people you love. To find an uplifting story, a piece of good news, something to hope for -- and we hope we sometimes could do just that.
There's plenty of work to do ahead, and I'm working hard on Capitol Hill to provide the support the American people need and deserve right now -- but before we close the book on the 2020 election, I wanted to celebrate what we built together. Because everything we've built together is thanks to you.
Onwards,
Dean Phillips
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