John,

Now is not the time to maintain the status quo or be complacent in our progress. More than ever, the soul of Texas is at risk.  

We must be both vigilant and resolved in our actions to advance the cause of freedom for the future of Texas and the nation. 

Texas is the extension of America’s founding, based on the principles of ordered liberty, self-government, and equality. Texas’ story is a reflection of our national identity and we continue to fight for the same ideals.  

How do we live in liberty? How do we resist tyranny? What do we owe to our community? What are we willing to endure for our children’s futures?  

The revolutionaries of the Texas past gave the best possible answers to each of these questions—and we owe it to them to aspire to their standard. 

We believe that Americans — of every race, creed, and origin — who make things, who value their communities, who remember where they’re from, who put faith and family front and center, who believe in equality for themselves and their children, will Keep Texas, Texan. 

I hope you’ll join us in 2021 as we embark on a journey to Keep Texas, Texan.  

For Liberty,  

Joshua Treviño, Chief Innovation Officer