Now, it's up to you. Will you respond to this special 4X year-end match before tomorrow at midnight?

Dear John, I have exciting news. A generous donor who wishes to remain anonymous has just pledged to match all gifts made to our new $150,000 4X Year-End Match Challenge an amazing FOUR times starting tomorrow. But I've received special approval to reach out to you a day early — that's how important this match is to the more than 5 million Americans living with Alzheimer's and their 16 million caregivers. Are you ready to make a difference by making a year-end gift that can be matched 4X, up to $150,000, before tomorrow at midnight?

This generous donor's gift will support Alzheimer's research, while your gift will help provide care and support and advance research. But you only have until midnight tomorrow to take advantage of this amazing opportunity. Why have we reached out with this sneak peek instead of waiting until tomorrow? For one, this is a rare opportunity and the perfect time to make your first gift in the fight to end Alzheimer's, when your impact can be quadrupled. This opportunity is fleeting and ends tomorrow. We're facing a triple threat unlike any other disease — with soaring prevalence, lack of effective treatment and enormous cost — and every minute matters in the fight to end Alzheimer's. The next two days will help ensure our ability to answer our free, 24/7 Helpline (800.272.3900) all day, every day for 2021. And it will help push forward critical research in the next 12 months. That's the impact you can make — 4X with one gift. Too many of us know the pain of recognizing the signs of Alzheimer's in our loved ones, of watching them lose touch with themselves and their family and of wondering what the future holds for the next generation. We can fight back today. Join us by making a gift that may be tax deductible and help so many people living with Alzheimer's. Together, we can continue our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you in advance for your generous gift, Donna McCullough Chief Field and Development Officer P.S. This amazing $150,000 4X Year-End Match Challenge is about people living with Alzheimer's, and it's about ensuring our children and grandchildren don't experience this thief of a disease. So please, don't miss out on this opportunity. Give today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.