From National Wildlife Federation <[email protected]>
Subject FW: Not the email we hoped to send today
Date December 30, 2020 1:06 AM
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Help us get back on track with an urgent gift todayJohn,

WOW! Since this morning, we received thousands of donations from across the
country to help vulnerable wildlife recover and thrive. I'm so grateful for the
support from members of our wildlife community.

This surge in support almost closed our fundraising gap, but we still need 43
gifts from your state to reach our $1 million match goal for wildlife by
midnight Thursday.

Will you make an urgent gift to help us get back on track? Your impact will be
DOUBLED through our year end Matching Gift Challenge, but only for the next 48
hours.
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-Matt

[[link removed]]GIVE NOW
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[[link removed]]John,

I just got an urgent text from our accounting team. Bottom line—we’re way behind
our critical $1 Million Match goal and our ability to protect wildlife and wild
places is in jeopardy.

With just over 60 hours until our year-end deadline, we can’t close this gap
without your help. John, will you please step up?

Please make an urgent gift now to help us get back on track. Until midnight
Friday, your support will have TWICE the impact to help wildlife and preserve
wild places.
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YES, I WILL STEP UP FOR WILDLIFE >>
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[[link removed]]John, we’re not making this request lightly.

If we fall short of our year-end fundraising goals, we may be forced to make
tough choices about dozens of key conservation priorities that would protect
wildlife and the air, waters, and lands that we share.

Wildlife champions like you should not miss out on our Million Dollar Matching
Gift Challenge that will double the impact of grassroots contributions like
yours.

DOUBLE MY IMPACT FOR WILDLIFE NOW >>
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There’s still time to reverse this shortfall. To do it, we’ll need the help of our dedicated community of members and
wildlife supporters. That’s YOU. Can wildlife count on you today?
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Our team tells me that if you and 76 other members from your state contribute
today, we’ll be able to reach our Million Dollar Match fundraising goal by the
deadline.

John, will you stand with our wildlife
community and please make a gift today to meet our Million Dollar Matching Gift
Challenge?
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Together, I know we can close this gap and meet our ambitious goal! Thanks for
doing your part helping to make it happen.

Sincerely,

Matthew Kehres
Director of Digital Engagement
National Wildlife Federation

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