Today is the day to make 2X the impact.

“After my mother was diagnosed, we turned to the Association for help. They gave me so much support and shared how to best take care of her. Who could imagine that my husband would then be diagnosed with Alzheimer's as well?”– Joanne Knight

Dear John, Are you ready? The holiday season is upon us — but a season that traditionally brings joy to so many can come with intense anxiety and sadness for people living with Alzheimer's disease, their families and caregivers. Right now, for just a few short days, the Knight family has pledged to match all gifts up to $442,695, but only if we can raise the same amount before December 31. Are you ready to join with me? Their gift will support local care and support programs, while your gift may be tax-deductible and will provide care and support and advance research. If everyone reading this donates today, we'll meet this challenge and further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I invite you to join with us and our global community by making your first gift today when it can have twice the impact, with up to $442,695 in matching gift funds available to provide care and support and advance research. The fact is, 1 in 3 seniors dies from Alzheimer's or another dementia. And the need is only growing. In fact, from 2000 to 2018, deaths from Alzheimer's disease rose 146%, while deaths from heart disease decreased 7.8%. Please give today while your gift can go 2X as far.

As the year winds down, any gift you make today may be tax deductible, adding to the reasons to act now in support of the Alzheimer's Association. But here are a few more — taking part in our year-end match challenge means: Supporting 590 best-of-field research projects in 31 countries — because it will take all of us working together to end this devastating disease. Ensuring that when someone reaches out in the middle of the night or the middle of the day, they can find the resources and support they need and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). Fighting for federal and state policies that will support those living with Alzheimer's and their dedicated caregivers. That's what you'll make possible with your generous gift today. You'll give hope to millions of people and families who live with Alzheimer's — at a time when hope is urgently needed. Please join me in making a gift this holiday season. With gratitude, Donna McCullough Chief Field and Development Officer P.S. Thank you for joining our community. Will you make your first gift today while your donation can go 2X as far to provide Alzheimer's care and support, and advance critical research?

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.