I need your help.

Dear John, The holidays can be a difficult time for people in our community. Some of us are missing our family members because of what Alzheimer's disease steals from us. But today, we can ensure we're there for the more than 5 million people living with Alzheimer's in the United States and their 16 million caregivers. Let's fight to end Alzheimer's together, even if we can't be physically together. Will you join with me?

The Knight family knows the pain of Alzheimer's, as two of their family members have experienced the disease. Today, these longtime supporters have turned their grief into action. The family has pledged to match all gifts made — up to a total of $442,695 — if we can raise the same amount (and not a dollar less) by December 31. The Knight family's gift will provide local care and support programs, while your gift may be tax deductible and will provide care and support, and advance research. Today, I'm asking you to join us with your first gift and take part in this special opportunity to make 2X the impact in the fight to end Alzheimer's. This year has been tough on all of us, but we need your support now more than ever as the COVID-19 pandemic continues to disproportionately impact the more than 5 million Americans living with Alzheimer's. We must do absolutely everything we can to put an end to this cruel disease, so that in the future fewer families feel the devastating impacts of Alzheimer's. Right now, your gift can: Be matched and go 2X as far in the fight against Alzheimer's. With costs attributed to caring for those living with Alzheimer's expected to rise to $1.1 trillion by 2050, maximizing your support is critical. Double your impact in helping to fund Alzheimer's care, support and research. Between 2000 and 2018, deaths from heart disease have decreased 7.8%, while deaths from Alzheimer's increased by 146%. More must be done. Make a difference for countless families affected by this devastating disease. You'll help ensure that when someone reaches out, no matter the time of day or night, they can find the resources and support they need and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). John, with your first gift now, you can have double the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection and maximizing quality care and support. We're in this together, Donna McCullough Chief Field and Development Officer P.S. Truly, this is a special occasion, so I hope you'll help us move closer to our vision of a world without Alzheimer's and all other dementia. Please give today while your gift can have twice the impact.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.