Please open to double your impact in the fight to end Alzheimer's.

Dear John, Today, I want to share with you an inspiring opportunity to fight Alzheimer's disease, a devastating thief that robs us of our families, our finances and our future. Right now, the Knight family, generous longtime Alzheimer's Association supporters, have pledged $442,695 to the Association, but only IF we can raise the same amount before December 31. Every dollar counts in the fight to end Alzheimer's. Every dollar — and every minute — counts to the more than 5 million people living with Alzheimer's in the United States and their 16 million caregivers. The Knight family's gift will provide local care and support programs. Your gift, up to $442,695, can make TWICE the impact to provide care and support and advance critical research. The Knight family “We hope this challenge will create more awareness that there is help out there.” –Joanne Knight I'm so grateful for caring people like you, and right now is the perfect time to make your first gift. Will you please join with us today, and take a strong stand against this disease that has impacted millions of lives and broken countless hearts? What does your gift now mean? Your generosity makes research possible so we can learn more about the sixth-leading cause of death in the United States. We will continue to fund critical, global research toward methods of treatment, prevention and, ultimately, a cure. Your gift today means that every hour of every day, when a caregiver or person living with Alzheimer's calls our free 24/7 Helpline (800.272.3900), a master's-level clinician can provide much-needed resources and information. And when you make a donation right now, it allows us to shine a light on the nation's largest under-recognized public health crisis, thanks to our network of advocates who work at the federal and state level to encourage legislation to improve the lives of all those affected by Alzheimer's. The bottom line is: We have a big challenge in front of us, and we can only ensure progress happens every day with your help. Too many mothers look at their daughters and don't recognize their faces. Too many sons say goodbye to their fathers too soon. And too many of us lose friends who have been with us through thick and thin. Tragically, the numbers only continue to grow. Please join us today while your gift of: The sad reality is that Alzheimer's can impact anyone. The Knight family first encountered this devastating disease when their grandmother started showing signs in the early '80s. They connected with the Association and began raising awareness so no other family would be caught off guard. "Who could have imagined that my husband would then also be diagnosed? But by then I had learned how to deal with it," says Joanne Knight. "Now, my family wants everyone who receives a diagnosis to have the same support and care we did." Thank you for making it possible to continue our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you in advance for your gift, Donna McCullough Chief Field and Development Officer P.S. The end of the year is almost here. To take full advantage of our match challenge and the chance to double your gift's impact, we need to hear from you soon.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.