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Dear Friend,

2020 — where do I start? This was a year we never could have imagined or prepared for. While the pandemic continues to pose unprecedented challenges and has disrupted our daily lives, with you at our side we're still making incredible strides for farmed animals. Thank you.

We kicked off the year strong with a rebrand, changing our name from Compassion Over Killing to Animal Outlook. This year we're also celebrating our 25th anniversary, reaffirming our mission to expose the truth and inspire change.

We're excited to share our 2020 year in review video ([link removed][UNIQID]) looking back at what we’ve achieved with your unwavering support, and looking forward as we forge ahead into 2021.
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Here are a few brief highlights from this year. Together, we:
* Released an investigation compilation video, Life of a Chicken, taking viewers through the short, misery-filled life and death of chickens raised for their meat.
* Mobilized caring consumers nationwide to successfully request more vegan options from food giants like McDonald’s, Starbucks and Dunkin’.
* Empowered thousands of pre-vegans to take our Seven-Day VegPledge through our popular VegWeek online event.
* Released a heartbreaking investigation showing horrendous cruelty at a dairy factory farm in California — and through this investigation, we told the story of Samuel, a calf we rescued from this facility.
* Took the USDA to court over its reckless high-speed slaughter program.
* Released undercover footage shining a light on the little-known world of live markets in the U.S.

This critical work changing the world for animals is only possible thanks to your generous support. As part of our 25th anniversary celebration, all donations up to $125,000 made before December 31, 2020 will be matched dollar-for-dollar ([link removed][UNIQID]) , helping us raise a total of $250,000 to help fuel our work as we embark on our next 25 years.

Will you help us meet our matching challenge? Your donation today will have twice the impact in helping farmed animals.

Please join us as we continue our strategic, innovative work for farmed animals in 2021 and beyond.
Donate Now to Double Your Impact ([link removed][UNIQID])
Thank you for standing with us and demonstrating the power of compassion. Your support today helps create a kinder tomorrow.

With gratitude,

Erica Meier
President, Animal Outlook

P.S. There is no better time to help farmed animals than now. All donations up to $125,000 made before December 3, 2020 will be matched, doubling your impact ([link removed][UNIQID]) by fueling investigative, legal, campaign and outreach work. Together, we will change the world for animals.


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As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.
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