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7 Reasons Primary Is The Kids Clothing Brand We Need Right Now

If you’re looking for high quality, colorful, and comfy clothing for your kid, my new favorite go-to has been Primary. It makes getting the kids dressed in the morning a hassle-free affair, which means I get at *least* 7 more minutes of solo coffee me-time in the morning. 

Plus, right now you can score 25% off your first order (an exclusive offer only available through Scary Mommy). That's right, we got you mama!
 
GET THE DEAL
 
 
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It Was Founded By Moms

Speaking of founders, Primary’s co-founders are moms who launched the brand five years ago, offering quality kids’ clothes in classic styles and super soft fabrics, without all the BS.
 
CHECK IT OUT
 
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No “Boys” Or “Girls” Sections

Kids want to wear all kinds of clothes, not just the styles and colors in their “sections.” At Primary, there are no boys and girls sections, just baby and kids. Whatever your kids like to wear, Primary has go-to styles in their favorite colors. 
 
LEARN MORE
 
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There Are PJs For The Whole Family

Last year, Primary launched a limited run of grownup PJs so parents and grandparents could join in on family matching for the holidays or just for fun. They’re back by popular demand (yay!), in new limited edition holiday patterns. 
 
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