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| As we near the end of 2020 with many reasons for hope about the year ahead, the Ad Council has announced its largest effort yet: educating the American public about COVID-19 vaccination. Read on to learn more about our major announcement, as well as our new partnership with Marvel’s Avengers for Love Has No Labels, along with a new campaign about fostering belonging, and much more. |
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| Our COVID-19 Vaccine Education Effort |
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| In partnership with the COVID Collaborative, the Ad Council has announced a major communications effort to educate the American public about COVID-19 vaccination. “Widespread adoption of the COVID-19 vaccine is our generation’s ‘moonshot’ and will represent one of the largest public health interventions in our nation’s history,” said Lisa Sherman, Ad Council president and CEO. “By bringing together the worlds of communications, public health and policy, we can transform life as we know it today and save hundreds of thousands of lives.” Read our launch release, and check out coverage from NPR and The New York Times. |
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| We’ve all had a moment where we felt like we didn’t belong, which means we all know how to make our neighborhoods, workplaces and schools more welcoming for everyone, regardless of their background or where they were born. Our new Belonging Begins With Us campaign, developed by Pereira O’Dell, asks audiences to view this issue as a question of human connection rather than politics. Learn more at BelongingBeginsWithUs.org. |
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| Kamala Khan and the Avengers Unite with the Ad Council to Promote Inclusivity |
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| Our iconic Love Has No Labels campaign partnered with Square Enix and Crystal Dynamics, the developer of the new Marvel’s Avengers game, on “United We Are Powerful,” a new PSA featuring a diverse coalition of Twitch gamers playing as their favorite Marvel superheroes and encouraging Americans to create a more accepting world. To learn more, visit lovehasnolabels.com/PlayAvengers. |
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| More than 40% of Americans say they are struggling with their mental health as a result of COVID-19. Our COPING-19 campaign provides more than 100 resources to address a wide range of issues and experiences related to the pandemic. View a campaign PSA, and for more information, visit Coping-19.org. And our Caregiver Assistance campaign aims to ensure that those who are taking care of others right now are also taking care of themselves—view one touching PSA here. |
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| More COVID-19 Work, Champions for Good, and 2021 Influencer Predictions |
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