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December 11, 2020
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Top Story
Indian River Consulting Group's Pandemic Revenue Index of 13 distributors increased by 12.1% the week of Nov. 30-Dec. 4. It was "the largest non-holiday increase the index has experienced," IRCG's Mike Emerson writes.
Full Story: Indian River Consulting Group (12/9) 
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Optimas OE Solutions CEO Marc Strandquist is a self-described "fastener rat" with decades of industry experience. He discusses why he took on this role, where Optimas can expand and the state of the fastener industry.
Full Story: Modern Distribution Management (tiered subscription model) (12/9) 
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Grow revenue with an online marketplace
Join research analyst, Allen Bonde of Forrester, and digital commerce experts in a panel discussion to hear how you can grow revenue, extend your reach, and simplify supplier management with an online marketplace.
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Operations and Technology
Embracing electric vehicles can help the trucking industry save fuel costs and better deal with new regulations by avoiding retrofitting older vehicles. "Once you move beyond the initial investment that accompanies purchasing an electric truck, these vehicles may end up paying for themselves," writes Emily Folk.
Full Story: E -- The Environmental Magazine online (12/8) 
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You can help us do a world of good
The Future of STEM Scholars Initiative helps talented students at Historically Black Colleges and Universities succeed in their chosen STEM majors by providing scholarships, mentors and internships. Pledge today to help us build a pathway to success for tomorrow's diverse workforce. Learn more.
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Sales and Marketing
Grow an engaged and loyal audience with a business-to-business marketing blog that uses the power of transformational storytelling, Tamar Weiss writes. Weiss suggests that B2B marketers use blogs to tell stories about overcoming setbacks, share original research or data and feature real stories from customers.
Full Story: MarketingProfs (free registration) (12/9) 
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Collaborate effectively with buyers during video calls
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Collaboration is key in sales meetings, and it's important to use presentation tools to engage buyers and retain their interest during video calls, writes Mike Schultz. "You may only have a limited time for your meeting, but make sure you let the presentation breathe so buyers can think and ask questions, and they're not just being bombarded with information," Schultz writes.
Full Story: RAIN Group Sales Blog (12/9) 
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Drive product discovery on Walmart
Download this latest first-party customer survey report to learn what makes Walmart a great destination for customers to discover new products. Leverage these insights to start planning your campaign with Walmart Media Group today.
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Featured Content
Sponsored content from Qlik
Advice for retailers to help you succeed in 2021 and beyond
SmartBrief spoke with Poornima Ramaswamy, Executive VP of Strategic Clients at Qlik, about what changed this year for retailers, best practices for 2021 and the role data and analytics can play in helping retailers succeed. Read the Q&A
 
The Business Leader
Exhaustion can't be overcome by determination, only by admitting the problem, cutting back and finding something besides work to fill your day, writes Scott Eblin. "When you're feeling exhausted, you need to step back and assess," he writes. He offers a checklist, inspired by the advice of his wife, Diane, of ways to mitigate exhaustion.
Full Story: Eblin Group (12/8) 
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One way for leaders to improve team productivity is to conduct a skills gap analysis so that they understand strengths and weaknesses before attempting any sort of training or other assistance, writes Naphtali Hoff. Leaders also need to be tracking trends in automation, future skills and emerging jobs, he writes.
Full Story: SmartBrief/Leadership (12/9) 
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Search: the secret weapon to a great omnichannel experience
Digital channels are the next battlefield and the next big opportunity in Retail. Consumers are online more than ever, and they are increasingly selective and impatient. Digital winners will be the ones who meet their needs in an efficient, intuitive and personalized manner, whatever platform they are on. Take a look at winning omnichannel strategies
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NAW Insider
Registration is open for NAW 2021 Digital Summit: Jan. 27 & 28
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NAW's first Digital Summit, Jan. 27-28, will be an event like none other hosted in the history of NAW. As we turn the page on 2020 and enter 2021, our event will focus on "Leading in a Time of Transition." This highly interactive virtual event will capture your attention from start to finish. We're including some surprise content and speakers you'll only experience if you attend our event. All of these are reasons for you to bring more team members to this event. Register today!
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Don't miss NAW's Dec. 15 free webinar: "Value-Added Services as a Survival Strategy: Real Value Isn't Free"
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Attend NAW's free webinar, "Value-Added Services as a Survival Strategy: Real Value Isn't Free," on Dec. 15, at 2 p.m. Eastern. Many distributors historically gave away services as part of selling products. Now that assortment and availability have been commoditized, they find that a strong service menu can differentiate them from their competitors. However, "free" services are usually poorly developed and managed and they include costs without clear revenues. There is a better alternative; join us to learn all about it.
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In tough times, gaining new industry knowledge is helpful
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Are you well-informed about different best practices and knowledge in our industry? If not, NAW's Top 10 E-book List can help get you up-to-speed quickly so you and your business can stay competitive in these challenging times.
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George Eliot,
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