John,
I want to be honest with you about the state of the campaign before I ask you for your help. But if you’re ready to donate now, you can skip to that part.
What we’ve built here is a bit of a unicorn in modern politics — very few campaigns pull it off. A nationwide campaign funded by grassroots donors. The vast majority of our money is donated online, most of it from emails like this one!
So we’re very lucky for — and thankful to — the 226,461 donors who own a piece of this campaign. Now, I want to get into the lay of the land.
Other candidates...
Tom Steyer has already spent several million dollars of his own money. Bernie Sanders announced yesterday he has 1 million donors. Pete Buttigieg, Kamala Harris and Joe Biden were scheduled to attend at least 43 high-dollar fundraising events in the last couple weeks of the quarter.
Meanwhile, Beto’s visited Skid Row, Aurora, Colorado, and a weed dispensary in Oakland. Most of our time is going to meeting with people and making connections with voters. We don’t expect our fundraising total this quarter to beat every one of these folks — and we certainly can’t afford to write ourselves million-dollar checks like Tom Steyer. 😂BUT, we have you! I’ll take hundreds of thousands of grassroots supporters over one billionaire donor any day.
Our numbers...
We saw a real surge in donations after Beto’s breakout debate performance. It was some of our best fundraising of the campaign! But, we had a slower July to make up for. Plus, in August, we stopped sending our normal fundraising emails for two weeks while we grieved with the people of El Paso.
The outlook...
I wish it weren’t the case, but one of the biggest ways presidential candidates get evaluated is by how much money they can raise. In 10 days, we will close the books for our FEC deadline, and reporters and pundits will scour the numbers.
If you post good numbers, people say good things about your campaign. If you post bad numbers, they say you’re doomed! Of course, we know we’re on the right track. If we keep pressing, we’ll have the resources we need to win.
The goal...
Here’s the big announcement. We are setting a $750,000 online goal starting today through the end of the quarter. That means every day we need to raise about $75k. With an average contribution this quarter of $22.63, we essentially need 3,315 Beto supporters to donate each day going forward.
Goal: $750,000 in 10 days
Without a dime from PACs, lobbyists, or special interests, the only way for Beto to win this primary and defeat Donald Trump is through hundreds of thousands of people stepping up to donate. So whether you give $1 or $100, it’s not important. It’s just about everyone giving something, and being in this movement together.
The team will be reaching out with a lot of updates over the next 10 days as we reach for this goal, but I hope you’ll consider kicking us off well by contributing today.
Thanks for all you do,
Jen O'Malley Dillon
Campaign Manager
Beto for America