From Billie for Amnesty International USA <[email protected]>
Subject 🔴5 hours left, and 5X the impact 🔴
Date December 10, 2020 10:10 PM
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Don’t let Human Rights Day go by without reading this email!

John:

I’ll be brief: we are so close to our goal of raising $100,000, but we’re just
$20,000 short.

Today is Human Rights Day — the day 72 years ago on which countries around the
world recognized the human rights that belong to all people on earth simply
because they are human beings. But it’s not a happy day for everyone.

Right this minute, there are prisoners of conscience languishing in cells,
people sitting on death row, and human rights defenders looking over their
shoulders wondering if today is the day they will be targeted or attacked for
simply speaking the truth.

Your support on this momentous day will fuel Amnesty’s work to protect and
defend these individuals. Your contribution will give them a voice.

We have 5 hours left. If we hit our goal of raising $100,000 by 10pm ET, all
gifts will be matched 5X.
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Please, help us cross the finish line!

— The fundraising team at Amnesty


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Hi John,

When the going gets tough, people like you don’t give up, right? That’s why
you’re still with us after this immensely trying year. And that’s why I think
you’ll want to know about this opportunity to honor Human Rights Day, which is
celebrated each year on December 10th.

If we can raise $100,000 in the next 12 hours, a generous group of donors will
match it...for 5X THE IMPACT. That means we can raise $500,000 to fight for families and individuals living
through some of the most horrific human rights crises our world has experienced.

Your tax-deductible donation today can mean the difference between hitting that
goal or losing out on $500,000.

John, I guarantee we won’t have a match this big again: Please make your first donation to Amnesty now.
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Human Rights Day marks an important milestone. 72 years ago today — after the
horrific crimes of the Holocaust — the United Nations General Assembly adopted
the Universal Declaration of Human Rights, which sets out the human rights that
belong to all people on earth simply because we are human beings.

Today you have a special opportunity to defend those rights and freedoms and
make your donation go five times as far.

Your $10 = $50
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Your $25 = $125
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Your $35 = $175
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Your $50 = $250
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Your $75 = $375
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Your $100 = $500
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John, from the global refugee crisis, to rampant police
brutality, to families locked in ICE detention in the midst of a global
pandemic, we are witnessing an alarming decay in respect for human rights and
adherence to international law across our country and around the world. We must
right those wrongs and continue humanity’s forward march towards a world in
which everyone can enjoy the full range of their human rights.

Starting on January 20, 2021, we have a tremendous opportunity to reverse the
Trump administration’s assaults on human rights over the past four years. And we must rise to meet that challenge.

Amnesty researchers and campaigners are working overtime to ensure that human
rights are a TOP priority for the incoming Biden administration. If you help us hit our goal today, a donor will match all gifts 5X — meaning we
can enter this new year equipped to handle every battle that comes our way.
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You are part of this historic legacy. Thank you for everything you do to defend
and advance human rights. Happy Human Rights Day!

Sincerely,


Billie Hirsch

Director of Online Engagement
Amnesty International USA

P.S. Thank you for making a donation to Amnesty on this very important day.

DONATE NOW
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