During this season of giving, please make a gift while it can be matched 2X.
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Dear John,
I'm so excited to share with you an extraordinary opportunity to make 2X the difference in the fight against Alzheimer's disease. The holidays are the season of giving. It's a time to give and support what matters most to us.
That's the spirit which led Dr. Ellen H. Yankellow and Mr. William Chapman — who share your commitment to supporting people living with Alzheimer's disease — to agree to match all gifts made to this challenge, up to $100,000. But we must do our part and raise the same amount before December 14 to fight the nation's largest under-recognized public health crisis.
Dr. Ellen H. Yankellow and Mr. William Chapman's gift will help accelerate Alzheimer's research, while your gift will help to provide care and support and advance critical research.
I know it's a busy time of year for you and for us all. But I also know how urgent our fight is — and how many people are counting on us. Today, I'm asking you to stand up for the more than 5 million people living with Alzheimer's in the United States and their 16 million caregivers. If we don't, those numbers will just continue to grow.
All during the holiday season, our free 24/7 Helpline (800.272.3900) will be open taking calls and offering professional and compassionate support. Your generous gift will help ensure that masters-level clinicians are available to serve all who need us — from caregivers dealing with the additional stress of the holidays to relatives recognizing the signs of dementia in their loved ones for the first time.
Your gift will also help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
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One of the most effective ways we can help end this crisis is by providing care and support and advancing research. That's what your gift to the Alzheimer's Association today will do during our $100,000 Matching Gift Challenge:
We've faced a lot of challenges this year, including the COVID-19 pandemic which has affected so many families and caregivers and changed so many of our holiday traditions. But one thing that won't change is our shared commitment to end this progressive and fatal brain disorder. Your support has never been more vital.
I'm asking you to please make your first gift now, during this season of giving, knowing your generosity can be matched.
Sincerely,
Donna McCullough
Chief Field and Development Officer
P.S. Thank you for your interest in the work of the Alzheimer's Association. Please chip in and join with us today by making a generous holiday gift knowing every dollar you contribute, up to $100,000, can be matched 2X in impact.
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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2020 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate
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