Dear John, I saw this email from Donna earlier today and wanted to make sure you did too. She's right: People living with Alzheimer's disease need our help this holiday season — and this is the best time to make a difference because your gift can be matched 4X, up to $100,000. If you already responded to Donna's email, thank you. But if you haven't, please help us get closer to our vision of a world without Alzheimer's and all other dementia. Your gift can go 4X as far to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. This $100,000 4X Match Challenge is made possible thanks to a donor who wishes to remain anonymous and has pledged to match every gift 4X to make your impact exponentially larger. Their gift will help advance critical Alzheimer's research. Need another reason to give? Here are three. Your gift will help: Provide continuous support through services like our alz.org chat feature and free 24/7 Helpline (800.272.3900), especially during the holiday season when families impacted by Alzheimer's may need more help. Provide caregivers free trainings and workshops to learn caregiving skills and receive practical advice — because caring for someone with Alzheimer's is no easy task. Advance critical research — currently, the Association is investing $208 million in 590 active best-of-field projects in 31 countries, spanning six continents. Join us today — make your gift for the holiday season while it can be matched until December 31. With gratitude for your generosity, Beth Kallmyer Vice President, Care and Support ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, December 4, 2020 To: John xxxxxx Subject: Following up on yesterday's 4X Match announcement.

Right now your gift can be matched 4X.

Dear John, Last year, our free 24/7 Helpline (800.272.3900) answered nearly 250,000 calls — and the days after Thanksgiving and Christmas were among the busiest, as the stress felt by many impacted by Alzheimer's disease worsened when combined with the holidays. This holiday season, with the COVID-19 pandemic adding even more stress to people's lives, you have the chance to make 4X the impact on our work to provide care and support to families impacted by Alzheimer's — and accelerate research. A generous donor who wishes to remain anonymous has pledged a special, limited-time $100,000 4X Match Challenge. Their gift will advance critical Alzheimer's research. And we hope you'll take advantage of this amazing opportunity by making a gift to provide care, support and advance research today. Join our $100,000 4X Match Challenge and help millions living with Alzheimer's. Make your first gift to the Alzheimer's Association now so it can have 4X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. You understand the great toll Alzheimer's is taking on families and our communities. In fact, more than half of all Americans know someone living with Alzheimer's. Today, when you join the Alzheimer's Association, your first gift can go 4X as far to help: Support global research toward methods of treatment, prevention and, ultimately, a cure. Improve care for the more than 5 million Americans living with Alzheimer's by urging state and federal policymakers to implement new policy solutions that will address the immediate and long-term issues impacting care settings during the COVID-19 pandemic. Support the 16 million people who serve as unpaid caregivers — an emotionally, physically and financially draining role — through resources on alz.org. Bringing hope to the Alzheimer's community is important at any time of year. But during the holiday season, your generosity means even more for those facing this devastating disease. And right now, your generosity can do more, too — four times as much, thanks to this $100,000 4X Match Challenge. Please respond as soon as possible. Sincerely, Donna McCullough Chief Field and Development Officer P.S. This matching gift opportunity ends December 31. Help us by joining the fight to end Alzheimer's today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.