The Number of the Day by Scott Rasmussen and Ballotpedia

Number of the Day: 47 percent say diversity of thought more important for news organizations than demographic diversity

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December 3, 2020

When it comes to the staff for a news service, 47% of voters believe diversity of thought and opinion is more important than diversity along racial, ethnic, gender, and other demographic lines. A PoliticalIQ survey found that 30% disagree and believe demographic diversity is more important. Twenty-three percent (23%) are not sure which matters the most.[1]

Democrats are evenly divided on this question. However, Republicans and Independents tend to see diversity of thought as more important.[1]

Fifty-one percent (51%) of Hispanic voters and 48% of White voters view diversity of thought as more important. Black voters, by a 48% to 35% margin, take the opposite view.[1]

The survey, conducted by Scott Rasmussen, also found that 47% believe it is possible to have diversity of thought and opinion without demographic diversity. Twenty-nine percent (29%) disagree and believe demographic diversity is needed to have diversity of thought.[1]

Finally, by a 52% to 25% margin, voters tend to believe that demographic diversity does not guarantee diversity of thought and opinion. They believe it is possible for a demographically diverse news organization to still present a single ideological perspective with no diversity of thought and opinion.[1]

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About the Number of the Day

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

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