John,

I sit here in tears.

I just watched footage from our latest undercover investigation. What scares me is knowing that millions of people still don't know about the cruelty I saw—about the truth behind factory farming.

But John, you can help me show them. When you donate today, your gift will be matched.

Can I count on you to step up and help me end factory farming for good? Your support means everything to me and to the animals.

Although times remain uncertain, your gift will help us plan for the progress that lies ahead in 2021: 

• Banning cruel cages and crates at factory farms for pigs, calves, and hens. Our team of lawyers and advocates will work to pass legal protections that reduce suffering for millions of animals each year. 


• Pushing the world's largest food companies to abandon the horrific practice of slitting the throats of conscious chickens. We won't relent on our campaigns to help billions of birds raised for meat.


• Working with farmers, through our TransFARMation program, to farm plants, not animals. Sheds that once confined animals are becoming lucrative, cruelty-free hemp and mushroom farms.


• Exposing shocking farmed animal cruelty through our hard-hitting undercover investigations. 


• Inspiring people worldwide to eat more plant-based foods that will positively affect animals and our planet. 

And so much more—until we've realized the compassionate world we all envision.