Multi-million dollar political ad spending on Snapchat revealed amid transparency push
Another social media giant is providing a snapshot of political ad spending on its platform.
Snapchat has accounted for more than $1.2 million in political ad spending targeting the U.S. since June 2018, according to OpenSecrets’ analysis of newly-released data from the company. This week, Snap joined Google, Twitter and Facebook as the latest tech giant to make its political advertising data available to the public.
U.S. political ad spending on Snapchat totaled $594,324 in 2018 and $612,043 so far this year.
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