Dear John,

Your inbox is probably overflowing with #GivingTuesday appeals, so we’ll keep this brief. On what we prefer to call #GivingNewsDay, we join news organizations around the country in celebrating ethical, independent, and fact-based journalism like ours—and appeal to our readers to raise the funds that make it all possible. 

We often hear from readers that our reporting truly makes a difference in their lives—that no other publication covers nonprofit news like we do, or with such integrity and transparency. See what I mean:

"NPQ has brought great insights right to my inbox. I look forward to learning about the trends and movements in our sector. Great job!"

"NPQ is essential reading every day as we collectively move toward a just and environmentally regenerative world."

"Can't imagine a world without NPQ! Such an important source of news for our sector."

Journalism with this kind of impact is free to consume, but expensive to produce. Will you consider making a donation to NPQ today, in honor of #GivingNewsDay? From now until December 31, NewsMatch will match your new monthly donation 12x or double your one-time gift, up to $5,000. 

We hope to attain 100 new donors and raise $10,000 by the end of the day today. Can we count on you to help us reach our goal? 

This #GivingNewsDay, support reporting that's for the people, with the people. Give now.

I believe in the work you’re doing.

We know you have a lot of worthy choices when it comes to making your year-end donations. We hope that, as a reader of the Nonprofit Quarterly, you’ll demonstrate the value we add to your life by making a donation today. This #GivingNewsDay, invest in us.

With gratitude,

Joel Toner

Publisher

P.S. Don’t keep #GivingNewsDay all to yourself! Celebrate with friends and colleagues by helping us spread the word and forwarding this email.