Friend,

I wanted to make sure you saw this amazing news -- we have a chance to save the boreal forest.

This ancient Canadian wilderness is home to migratory birds, wandering wolves, and old-growth trees that suck enough carbon from the atmosphere to offset 24 million cars each year. It's also disappearing -- due in part to logging to make tissue products for companies such as Procter & Gamble (P&G).1

But just a few weeks ago, the shareholders of P&G voted for a proposal asking the company to report on its efforts to reduce deforestation and forest degradation in its supply chains.2

This is huge. Now, will you send a message to P&G asking it to listen to its shareholders and take steps to protect the boreal forest?

The shareholder resolution received the support of 67 percent of the votes cast. This is an inspiring first step toward protecting the boreal forest from being turned into tissue products and toilet paper. But the vote is advisory, meaning that P&G, the maker of Charmin, Bounty and Puffs, could choose to ignore it.

We simply don't need to create these products from virgin wood, especially when alternatives like wheat straw, bamboo and recycled materials exist.3 I know every time I blow my nose, I don't want to think about the vast wilderness and thriving ecosystem I'm throwing away in the trash.

Send your message: Tell P&G it's time to stop destroying the boreal forest for tissue products.

This time of year, when we're thinking about what we're grateful for, I know I'm glad to live in a world where wild places are still wild, where wolves and foxes roam and towering trees can grow for hundreds of years.

This vote is a moment to celebrate. Shareholders used their power to stand up for our natural world and sent a clear message to P&G's leadership that the boreal forest is simply too important to be turned into tissue paper. Now it's time for P&G's customers to do the same -- and that means you.

We want to make sure the company knows that when it comes to choosing between a product we use for five seconds and our world's special places, the choice is easy.

Take action to defend the boreal forest today.

Thank you,

Hannah Collazo
State Director

1. Ryan Flanagan, "How a toilet paper boom is harming Canada's boreal forest," CTV News, February 26, 2019.
2. Steve Blackledge, "Statement: Procter & Gamble shareholders do right by voting to address impacts on forests," Environment America, October 13, 2020.
3. Adrian Humphreys, "U.S. plush toilet paper use wiping out Canada's forests, flushing away the future: report," Vancouver Sun, February 26, 2019.