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John, 

For many of us, the holiday sale season rush begins on Black Friday. But
this year is different. Hundreds of thousands of Americans are dealing
with the devastation of having a loved one lost to COVID-19. Millions are
suffering from unemployment or the stress of having a family member locked
in a prison cell with increased exposure to this deadly virus. 

This year, it’s crucial that we do everything we can to ensure Black
families are getting their needs met — not only during this holiday season
but also in the weeks and months to come. 

That’s why you’re getting this message, John. We know you’ve
supported our work in the past, thank you for everything you've done to
help us get this far. In our work, it's not enough to just imagine a world
in which Black people are free from exploitation and free to gather safely
this year to enjoy the holiday season, we must actually do the work to get
us there. But we can't do it without your help.

Can we count on you? Consider amplifying your support by becoming a
monthly donor, it's an easy process that can be canceled at any time. 

[ [link removed] ]Yes, I want to join the fight this Black Friday

 

Why are we sending you this message on Black Friday? Well,John,
I’m going to be honest: Black Friday is traditionally a consumer-holiday
in which Black people are the most exploited.

In the past, American shoppers have dropped a staggering $87 billion on
Black Friday and Cyber Monday. And most of that money goes into the hands
of corporations that do more harm than good in Black communities. In 2018,
protesters boycotted Target in Chicago’s Black communities on Black Friday
because the company closed almost all of its stores in predominantly Black
neighborhoods, and instead, opened stores in predominantly wealthy, white
neighborhoods. As a result, Black families were left without access to job
opportunities and many of their daily needs. More often than not, these
same corporations will take money out of Black communities, all while
pandering to us on consumer holidays like Black Friday. That has to stop.

Black Friday has a human cost that disproportionately impacts Black
people. While many of us are privileged to sit at home and take advantage
of the holiday deals, thousands of retail, warehouse, and delivery workers
are literally being exploited and overworked, and an increased risk of
contracting COVID-19.

And it’s no surprise that the retailers who dominate in sales and profits
— stores like Walmart, Target, and Amazon — are the first ones to overwork
and underpay their employees. Not only are Black people more likely to be
working in these conditions, but we’re also more likely to have our
communities destroyed and dismantled by the predatory nature of capitalism
that Black Friday perpetuates.

John, join us to fight back against the exploitation of Black
Friday on Black communities, by joining us. We’re working to put an end to
a system that oppresses us and instead invest that money into giving our
people the tools they need to thrive.

 

[ [link removed] ]DONATE NOW: $1

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[ [link removed] ]DONATE NOW: $15

[ [link removed] ]OTHER AMOUNT

 

Until justice is real, 

--Scott, Rashad, Arisha, Erika, Malachi, Madison, Ernie, McKayla, Ana,
Ariel, Ericka, and the rest of the Color Of Change team


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[ [link removed] ]ColorOfChange is building a movement to elevate the voices of Black
folks and our allies, and win real social and political change.

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