Black Friday just got better.

Dear John, I hope you had a wonderful Thanksgiving. As we unofficially kick off holiday shopping today, I wanted to make sure you knew about this important opportunity to make twice the impact in the fight against Alzheimer's disease. Whether you take part in Black Friday shopping or not, you can make a meaningful gift today with your donation, which can be matched and go 2X as far toward achieving our vision of a world without Alzheimer's and all other dementia. Our $650,000 Matching Gift Challenge is underway thanks to an incredible pledge from Cheryl Gross, who is a member of our Zenith Society and a long-standing Alzheimer's Association® volunteer. But in order to receive her generous gift, made in honor of her mother, Nadine, we need to raise the same amount by midnight on December 31. Her gift will advance the technology that powers our global research efforts and our care and support programs, improving countless lives. Taking part in our $650,000 Matching Gift Challenge is taking part in: Supporting 590 best-of-field Alzheimer's research projects in 31 countries. Ensuring that whether someone reaches out in the middle of the night or the middle of the day, they can find the resources and support they need, and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). Fighting at the state and federal level for policies that will protect those living with Alzheimer's and support their dedicated caregivers. Thank you for joining our community. Will you make your first gift today while your donation can go 2X as far to provide Alzheimer's care and support and advance critical research? We need you in this fight. Your gift can make 2X the impact to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. In appreciation, Donna McCullough Chief Field and Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.