Indivisibles,

With just 41 days until the Georgia runoff elections, we’ve been hard at
work building out our plans. These two seats will determine control of the
Senate, so we’re committing a ton of time and resources to winning and
entering 2021 in a strong position. We’ve already gotten started on some
of our work, but today we’re ready to reveal our full plans for the next
six weeks -- read on to find out more, or if you’ve already got an idea
what we’re doing and are ready to make it happen, [ [link removed] ]click here to support
all our work with a gift.

What are the stakes?

If Rev. Raphael Warnock and Jon Ossoff win their races, Democrats will
have control of the Senate for at least the next two years. That means the
difference between a Democratic trifecta and a divided government -- the
difference between a real shot at all our progressive priorities and Mitch
McConnell doing everything in his power to block the change we need.

We’ve got big plans for 2021, from major democracy reform initiatives to
work on climate, racial justice, immigration, economic justice, health
care, and more. We’re going to be fighting for all these things
regardless, but we know we can get a lot more done a lot more quickly if
we have the Senate working for us instead of for Mitch McConnell’s elite
white buddies.

What’s the plan?

We’ve developed our plans in consultation with folks on the ground in
Georgia -- which means we’re putting our resources where we can be most
effective without duplicating work or speaking over people who’ve been
putting in the work for years. Our Georgia runoff plans fall into three
major buckets:

☎️ Direct Voter Contact. After our massive peer-to-peer texting and
phonebanking programs this election season, we’re leveraging everything we
learned to reach out to voters in Georgia and get out the vote in the next
six weeks. Making sure voters are requesting ballots and voting as early
as possible is key to winning these elections -- so that’s one of our
biggest priorities.

🗳 Latinx Outreach. We’re working closely with partners to coordinate a
plan to activate Latinx voters. Our work will include organizing, Spanish
and bilingual radio and digital ads, appearances in Spanish-language media
outlets, and direct support to partner groups.

📬 Rural Outreach. Indivisible has one of the strongest rural organizing
programs in the country -- and we’re ready to help fill any gaps in rural
outreach across the state. With print, radio, and digital ads, media
appearances in rural progressive outlets, and support to partners working
specifically with Black rural voters, we’re ready to get out the rural
vote.

What are the costs?

All told, we’re expecting to spend $800,000 on these programs and all the
work we have to do to make them happen.

Here are just some of the major expenses included in that figure:

📲 At least $90,000 for our direct voter contact programs. That funds
things like our textbanking tool, data access, and paying moderators to
train and guide texters.

📻 $430,000 budgeted for ads across radio, print, and digital channels.
These will include Spanish-language and bilingual ads, ads in rural
communities, and tailored messaging to get out the vote for Warnock and
Ossoff.

🎁 $105,000 for direct contributions to support the work our partners are
doing. Whether they’re working directly with Black rural voters, running
door-knocking efforts in Latinx communities, or running their own
phonebanking campaign, we’re supporting the work it’ll take to win.

⏱ Plus all the staff time, digital tools, and other resources we’ll use to
make this work happen!

Our work is powered by grassroots donors like you, and we need your help
to deliver wins in Georgia and make a progressive 2021 possible. [ [link removed] ]Give
$10 today to win back control of the Senate, safeguard our 2021 advocacy
plans, and support all our work.

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We really believe these two races are winnable -- but it’s going to take a
lot of work, a lot of spirit, and a lot of engagement from Indivisibles
everywhere to get us there, and a lot of money to support it all. Over the
last year (and since this whole thing began!), we’ve proved we’re ready
for that, and we’re grateful to have you here as part of it.

In solidarity,
Indivisible Team

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