John,
The final results of the election have now been certified, and with a win margin of just 1.8%, our race was the 8th tightest House race in the entire country.
We always knew it was going to be a close race – VA-07 had gone for Trump by 7 points in the last presidential election, after all.
Here’s how we won: we ran a strategic and aggressive voter outreach program. And the hard work paid off – with over 78%, our district had the highest voter turnout of all congressional districts in Virginia this year!
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Throughout this campaign, we told you that we weren’t taking anything for granted. Every postcard we wrote, every sign we delivered, and the tens of thousands of phone calls we made each made a huge difference.
We used social media and digital marketing in new and innovative ways to communicate about expanded early voting opportunities and to encourage residents to make a plan to vote. We ran positive, issue-based ads on television to talk about Abigail’s record of hard work for the people of Central Virginia.
Here’s another way to look at our success: we had the second-highest improvement in turnout from 2016 in all of Virginia. This positive shift in turnout is hard, on-paper evidence of the way that this team was able to urgently and effectively mobilize voters this year.
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Thank you for believing in our people-focused campaign and supporting our work. We look forward to building on our organizing and outreach in this Central Virginia community in the years to come. With a phenomenal candidate like Abigail at our helm, we can continue to make history.
Thank you,
Bettina
Campaign Manager
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