Art + Activism

We’re collaborating with visual artist Victoria Cassinova on a custom art series, ANTI, to call out the harmful marketing tactics used by Big Tobacco to exploit Black communities for profit.

Big Tobacco's long history of systemic racism is contributing to a public health emergency in the Black community. By design. But creators like Cassinova are using their art to stand up and fight back.

Check out all the pieces from the collab — available now in the truth merch store! Shop t-shirts, hoodies, sweatshirts, masks, and prints, all featuring Victoria’s powerful artwork. Plus, 100% of the proceeds will go toward fighting the forces of addiction.