John,

It’s hard to believe that one week from today – December 1 – is GivingTuesday. It's a humbling reminder of the power of individual generosity to change the world. We invite you to join in this collective action and commit to giving back on this day.    

As always, we’re excited to be part of this global day of giving. But this year is even more critical than ever for us. With the spread of the coronavirus, which attacks the lungs, it has never been more important to protect kids from the dangers of tobacco use and to keep the tobacco industry in check.

We know how to win this fight. When we opened our doors in 1996, over 35% of kids in the U.S. were smokers. Today – following two decades of advocacy – the youth smoking rate is down to single digits. And 18 states have rates under 5%. UNDER 5%. Amazing. But we’re not done yet, and we need YOUR help to make it across the finish line.

As we look forward to celebrating the 25th anniversary of Tobacco-Free Kids in 2021, we've set a goal of raising $25,000 by the end of 2020. This will fuel our fight to beat the tobacco industry and ensure that all kids can have a healthy, tobacco-free future. 

Will you help us get there?

We can only accomplish our goal if everyone joins in. On GivingTuesday, we encourage you to show your support for a healthy, tobacco-free future for everyone. Every act of generosity, no matter how big or small, makes a difference. 

With gratitude,

P.S. –  Can you share this email with five of your friends and encourage them to show their support? It only takes a few minutes, but it has BIG impact.