Hello John,

Mother cows—like Ruby—need you to act now. 

Time and again, Ruby’s calves were taken from her. 

Mother cows like Ruby bellow and frantically chase the trucks taking their days-old calves away. It’s soul-crushing to watch. 

Cows like Ruby endure so much pain and misery just so their milk can be sold for profit. 

John, this is why I went undercover as an investigator. I knew I needed to be part of stopping this horrific system.

With every moment that goes by, more cows and their calves suffer. Your support right now is critical.

This forced cycle of birth and separation won’t stop until Ruby’s body gives out. 

When her milk production is too slow to be profitable, Ruby will be slaughtered at a mere fraction of her natural life span. Some cows can’t even walk when they reach the slaughter line. 

Ruby deserves better. 

Thanks to supporters like you, many of the world’s largest companies—including Walmart and Nestlé—have committed to ending some of the worst farming practices. 

Consumption of milk in the United States is also declining quickly. 

John, we have the momentum. But it’s so important that we keep the pressure on. 

Not everyone can be an undercover investigator. But we all can pitch in to dismantle this system. I know we can do this together. 

Help us meet our goal of raising $1 million dollars by December 31. If you donate now, your generous gift will be matched, dollar for dollar. 

John, we can’t do this without you.