Start your day with a gift that can go twice as far.

Dear John, I know you're passionate about ending Alzheimer's disease, so I couldn't wait to tell you about this new opportunity. For a limited time, you can be part of our $650,000 Matching Gift Challenge and make 2X the impact in the fight against Alzheimer's. Cheryl Gross, Zenith Society member and long-standing Alzheimer's Association® volunteer, generously provided our $100,000 October Matching Gift Challenge and was so moved by its success that she wanted to continue the momentum in November, as we approach #GivingTuesday. Cheryl has pledged to match every donation made by midnight on December 31, up to a total of $650,000, in honor of her mother, Nadine, who battled Alzheimer's for the last 10 years of her life. Cheryl's generous gift will advance the technology that powers our global research efforts and our care and support programs, improving countless lives. Will you join us while your gift can be matched to provide Alzheimer's care and support and advance research? Today, I'm asking you to join us with your first gift and take part in this special opportunity to make TWICE the impact in the fight to end Alzheimer's. It's been a tough year for the Alzheimer's community due to the additional challenges of COVID-19. But we've come together in the fight to end Alzheimer's. Right now, your gift can: Be matched and go 2X as far in the fight against Alzheimer's. With costs attributed to caring for those living with Alzheimer's expected to rise to $1.1 trillion by 2050, maximizing your support is critical. Double your impact in helping to fund Alzheimer's care, support and research. Between 2000 and 2018, deaths from heart disease have decreased 7.8% while deaths from Alzheimer's increased by 146%, so more must be done. Make a difference for countless families affected by this devastating disease. Today, more than 5 million Americans are living with Alzheimer's and 16 million provide care — and they need our help. John, your gift now can have double the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection and maximizing quality care and support. Thank you for your generosity, Donna McCullough Chief Field and Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.