Truth Initiative and Blue Shield of California Team Up to Help Millions Quit Tobacco

Truth Initiative

Nov. 19, 2020

Truth Initiative® and Blue Shield of California team up to help millions quit tobacco

It’s been known for decades that tobacco use is deadly. Now, in the context of a global pandemic of respiratory illness, it is even more important for people to quit. To make evidence-based digital support to quit easily accessible to more than four million members, Blue Shield of California is teaming up with the EX® Program by Truth Initiative.

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Action needed on e-cigarettes

In an era when brand names of e-cigarettes have become verbs like “JUULING”, much work remains for federal, state and local governments to establish comprehensive policies to protect youth from products like e-cigarettes, which contain highly addictive nicotine. Here’s where we stand today.

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CDC spotlights large increases in R-rated smoking in its latest surveillance report on smoking in films

According to the latest surveillance report on smoking in films from Center for Disease Control and Prevention, 6 of every 10 PG-13 movies (56%) showed smoking or other tobacco use from 2002 to 2019. This is a particular concern due to the established link that exposure to onscreen smoking in movies causes young people to start smoking.

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This week in tobacco policy news

Doraville, Georgia – The city council passed a comprehensive smoke-free ordinance that prohibits smoking and vaping within 20 feet of an entrance to several public places and residential common areas.
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Philadelphia, Pennsylvania – A judge granted a preliminary injunction against Philadelphia’s law prohibiting the sale of flavored cigars, arguing that the law is preempted by state law.
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San Francisco, California – The Public Safety and Neighborhood Services Committee unanimously forwarded an ordinance to ban smoking and vaping inside housing complexes with three or more units to the full Board of Supervisors.
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