You can TRIPLE your impact in the fight against Alzheimer's.

Dear John, The holidays are approaching, and Alzheimer's disease brings its own challenges to a season built around sharing joy and celebration. That's why longtime Alzheimer's Association volunteer and Zenith Society member Cheryl Gross' offer to triple-match every gift made to our $250,000 Holiday Triple Match Challenge, up to $250,000, comes at the perfect time. Your gift, before December 31, can go 3X as far to help provide care and support and accelerate critical research that could one day mean no one has to spend the holidays affected by the devastation of Alzheimer's. She has pledged her gift to support the Association's efforts to advance the technology that powers our global research efforts and our care and support programs. If everyone reading this email gave just $16 or more today, we'd reach our $250,000 Holiday Triple Match Challenge immediately. Will you please give now? Limited opportunity to make 3X the impact: When you contribute today, you'll ensure we're here for all those facing Alzheimer's through our free 24/7 Helpline (800.272.3900), staffed with master's-level clinicians. You'll ensure that work continues globally in more than 590 best-of-field research studies. And as the pandemic continues, you'll ensure we can advocate at all government levels for more COVID-19 testing in long-term care settings, where people living with Alzheimer's are especially vulnerable. Here's the good news, John: Thanks to those who have already donated, we're drawing closer to our goal every day. Your first gift can help us get there. So, please, on behalf of the more than 5 million people living with Alzheimer's in America — and the countless more yet to be diagnosed — help provide hope this holiday season by donating today, while you can triple your impact on our crucial work. John, please make your gift today in support of our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. It will also help Cheryl honor her beloved mother and all those impacted by Alzheimer's. Please have your impact tripled — by donating to our $250,000 Holiday Triple Match Challenge today. With deep gratitude, Donna McCullough Chief Field and Development Officer P.S. This opportunity to TRIPLE your gift only lasts a short time. I hope you'll join us in the fight to end Alzheimer's disease with your donation today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.