From LULAC National Office <[email protected]>
Subject LULAC Brings Campaign For Hunger Relief Across USA To New York City
Date November 7, 2020 1:58 PM
  Links have been removed from this email. Learn more in the FAQ.
  Links have been removed from this email. Learn more in the FAQ.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

A message from League of United Latin American Citizens

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

View as web page:
[link removed]

LULAC Brings Campaign For Hunger Relief Across USA To New York City
===================================================================


Nation’s Leading Latino Civil Rights Organization Joins with Promotores Unidos
USA to Help Latinos Hard Hit by COVID-19

Washington, DC - The League of United Latin American Citizens (LULAC), in
partnership with Promotores Unidos USA, today announced it is bringing to New
York City its $250,000 hunger relief campaign funded by Corona and Modelo beer
brands. The campaign has already reached several of America’s largest cities
where Latino communities have suffered economically, in addition to some of the
highest rates of impact from the novel coronavirus.

"I am so proud to work alongside LULAC, beloved beer brands Corona and Modelo,
and various organizations who share the common values of giving and social
responsibility. This is the time to show solidarity and support to those who need
it the most during frightening and uncertain times," said Pedro Zamora, President
of Promotores Unidos USA.

The Hunger Relief campaign partner in New York City is the Mexican Cultural
Expressions National Society (MECENAS), a non-profit organization created in
2015. Its mission is to create activities dedicated to the preservation and
continuation of the Mexican culture. The organization has taken an active role
assisting the Latino community during times of natural disasters and crisis.
“MECENAS recently conducted a city-wide food drive during the COVID-19 pandemic
working alongside community members,” says Hesy Landesbaum, MECENAS President.
“Entrepreneurs and committed institutions delivered assistance to more than
12,000 families. Food was given directly to families, especially those with
children, those who have suffered the loss of a loved one, or who have been ill
or unemployed. Our help is particularly targeted for those who are not eligible
to receive funds from the US Government,” adds Landesbaum.

“LULAC is proud to be part of a wonderful partnership with some of the most
well-known brands in the world as well as beloved entertainment giants in music
today,” said Sindy Benavides, Chief Executive Officer of LULAC. “Our one goal as
a team is to help bring sorely needed food to the tables of as many of the
nation’s essential workers in our communities as possible. While others are
working day and night to find a vaccine against COVID-19, LULAC is hard at work
with Corona and Modelo beer brands and Promotores Unidos USA to do everything we
can to bring meals to the families most affected.

"Latinos in New York were the first and among the hardest hit in one of the worst
epicenters of the pandemic in the U.S.," says Ralina Cardona, LULAC National
Board Member and Vice-President for the Northeast. "Yet, our families are
resilient and their love and support for one another is helping to get us
through. Still, our community needs assistance to recover, not a handout but a
hand up, economically and with the other vital resources including access to
health services, education for our children and care for our seniors. In the
meantime, projects like Unidos Por Impacto are a Godsend and we are thankful for
those who are making it possible," she adds.

The project was created by Promotores Unidos USA and the Corona and Modelo beer
brands with the assistance of the ROOX Agency and seeks to impact the most
vulnerable. The Unidos Por Impacto Hunger Relief campaign features artists
brought by Promotores Unidos USA to help increase awareness and extend the Latino
community’s gratitude to millions of people working daily to keep the country
going during COVID-19. The artists would provide recorded messages of
encouragement to the community, including reminders on the importance of wearing
a mask and social distancing.

Partner stores in the campaign have included: La Michoacana Meat Market, Dallas
and Houston, Texas; Cermak Produce, Super Espiga, Chicago, Illinois; Numero Uno
Market, Los Angeles, California.

Together, the Corona and Modelo beer brands have contributed $250,000 to the
national Unidos Por Impacto Hunger Relief campaign, which is going directly to
relief efforts supporting families in disproportionately-affected Latino
communities in eight major metro areas across the country.

--------------------------------------------------------------------------------



LULAC lleva una campaña para el alivio del hambre de EE.UU. a la ciudad de Nueva
York
================================================================================


La Principal Organización de Derechos Civiles Latinos del País se Une a
Promotores Unidos USA Para Ayudar a Los Latinos Afectados Por el COVID-19

Washington, DC - La Liga de Ciudadanos Latinoamericanos Unidos (LULAC), en
asociación con Promotores Unidos USA, anunció hoy que traerá a la ciudad de Nueva
York su campaña de alivio del hambre de $ 250,000 financiada por las marcas de
cerveza Corona y Modelo. La campaña ya ha llegado a varias de las ciudades más
grandes de Estados Unidos donde las comunidades latinas han sufrido
económicamente, además de algunas de las tasas más altas de impacto del nuevo
coronavirus.

"Estoy muy orgulloso de trabajar junto a LULAC, las queridas marcas de cerveza
Corona y Modelo, y varias organizaciones que comparten los valores comunes de dar
y responsabilidad social. Este es el momento de mostrar solidaridad y apoyo a
quienes más lo necesitan durante momentos de miedo y tiempos inciertos”, dijo
Pedro Zamora, presidente de Promotores Unidos USA.

El socio de la Campaña Hunger Relief en la ciudad de Nueva York es La Sociedad
Nacional de Expresiones Culturales Mexicanas (MECENAS), una organización sin
fines de lucro creada en el 2015. Su misión es crear actividades dedicadas a la
preservación y continuación de la cultura Mexicana. La organización ha estado muy
activa brindando asistencia a la comunidad Latina durante desastres naturales y
crisis. “MECENAS llevó a cabo recientemente una campaña de recolección de
alimentos en toda la Ciudad durante la Pandemia de COVID-19 trabajando junto con
miembros de la comunidad”, dice Hesy Landesbaum, Presidente de MECENAS.
“Emprendedores e instituciones comprometidas proporcionaron asistencia a más de
12,000 familias. La comida se entregaba directamente a las familias,
especialmente a las que tenían hijos, a las que habían sufrido la pérdida de un
ser querido, a los que estaban enfermos o desempleados. Nuestra ayuda está
especialmente dirigida a aquellos que no son elegibles para recibir fondos del
Gobierno de los Estados Unidos”, agrega Landesbaum.

"Los latinos en Nueva York fueron los primeros y entre los más afectados en uno
de los peores epicentros de la pandemia en los Estados Unidos", dice Ralina
Cardona, miembro de la Junta Nacional de LULAC y vicepresidenta para el noreste.
"Sin embargo, nuestras familias son resistentes y su amor y apoyo mutuos nos está
ayudando a salir adelante. Aún así, nuestra comunidad necesita ayuda para
recuperarse, no una limosna sino una mano, económicamente y con los otros
recursos vitales, incluido el acceso a la salud. servicios, educación para
nuestros niños y cuidado de nuestros mayores. Mientras tanto, proyectos como
Unidos Por Impacto son un regalo del cielo y estamos agradecidos con quienes lo
están haciendo posible ", agrega.

“LULAC se enorgullece de ser parte de una asociación maravillosa con algunas de
las marcas más conocidas del mundo, así como con los queridos gigantes del
entretenimiento en la música actual”, dijo Sindy Benavides, directora ejecutiva
de LULAC. “Nuestro único objetivo como equipo es ayudar a llevar los alimentos
que tanto necesitan a las mesas de la mayor cantidad posible de trabajadores
esenciales de la nación en nuestras comunidades. Mientras que otros trabajan día
y noche para encontrar una vacuna contra COVID-19, LULAC está trabajando
arduamente con las marcas de cerveza Corona y Modelo y Promotores Unidos USA para
hacer todo lo posible para llevar comidas a las familias más afectadas.

El proyecto fue creado por Promotores Unidos USA y las marcas de cerveza Corona y
Modelo con la asistencia de la Agencia ROOX y busca impactar a los más
vulnerables. La campaña Unidos Por Impacto Hunger Relief presenta artistas
traídos por Promotores Unidos USA para ayudar a aumentar la conciencia y extender
la gratitud de la comunidad latina a millones de personas que trabajan
diariamente para mantener el país en marcha durante el COVID-19. Los artistas
proporcionarán mensajes grabados de aliento a la comunidad, incluidos
recordatorios sobre la importancia de usar una máscara y el distanciamiento
social.

Las tiendas asociadas en la campaña incluyen: La Michoacana Meat Market, Dallas y
Houston, Texas; Cermak Produce, Super Espiga, Chicago, Illinois; Numero Uno
Market, Los Ángeles, California.

Juntas, las marcas de cerveza Corona y Modelo han contribuido con $ 250,000 a la
campaña nacional Unidos Por Impacto Hunger Relief, que se destinará directamente
a los esfuerzos de ayuda que apoyan a las familias en las comunidades latinas
desproporcionadamente afectadas en ocho áreas metropolitanas importantes en todo
el país.

# # #

About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and
oldest civil rights volunteer-based organization that empowers Hispanic Americans
and builds strong Latino communities. Headquartered in Washington, DC, with 1,000
councils around the United States and Puerto Rico, LULAC’s programs, services and
advocacy address the most important issues for Latinos, meeting critical needs of
today and the future. For more information, visit www.LULAC.org [ [link removed] ] .

About Promotores Unidos
Promotores Unidos is a national non-profit organization that consists of members
of the top Latin Music performers and talent managers who represent over 95% of
Spanish speaking groups and artists that perform throughout the U.S., Mexico,
Latin America, and Europe.

About Corona and Modelo Brands
The Corona portfolio and the Modelo brand family are brewed in Mexico by
Constellation Brands and imported and marketed exclusively to the U.S. by the
company. The Corona brand is the #1 most loved beer brand and has been the #1
imported brand family of beer in the U.S. for more than 20 years. As the #1
imported beer in the U.S., Modelo has been bringing distinctive high-quality beer
to people ever since it was born in 1925 in the small town of Tacuba, Mexico.

About ROOX
The ROOX Agency (ROOX) is a leading Hispanic Marketing and PR firm in the United
States which specializes in reaching the 40 million Latinos of Mexican descent in
the country. Clients include political candidates, non-profit organizations,
healthcare facilities, adult-beverages, professional sports, the automotive
industry and various entertainment, artists and music performers. For more
information, visit www.rooxagency.com [ [link removed] ]







- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


Make sure you receive email from LULAC. Add
[email protected] to your approved senders list.

This email was sent to: [email protected]

Click here to unsubscribe from email sent by LULAC.
[link removed]


Paid for by LULAC ( [link removed] ) and not
authorized by any candidate or candidate's committee.

Contributions or gifts to LULAC are not tax-deductible.

Design by Plus Three [link removed]
Powered by ARCOS [link removed]

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Screenshot of the email generated on import

Message Analysis