John,

I’ve just been informed that we still need to raise $2,350 to make up for falling short of our October fundraising goal, the last monthly benchmark we needed to hit before Election Day.

While it’s never good to find out that you fell short of a critical benchmark, I know that this team has what it takes to get us where we need to be. So today, will you chip in $25 or more to make sure we have the resources to defend this seat?

Here’s the thing -- if you’re reading this email, you’re in the minority. I get it, sometimes there are just too many emails landing in people’s inboxes, and it can be hard to keep up with it all.

We send our emails to tens of thousands of good Democrats like you, but most of the time, less than a third of the recipients will open them -- and even less will actually click through and donate $10, $25, or $50 to our campaign.

That’s why we have to send so many emails when our fundraising deadlines come around -- it helps us get the message out in front of as many eyes as possible.

We know it’s not realistic for everyone to donate to every email we send. But with two days until Election Day, every dollar counts -- and if just 108 of the folks reading this email donated $25 right now, I know we’d have this goal squared away in no time >>

We just need an extra push to get us over the edge. I know we can get it done.

Thank you for reading this email,

Elaine Luria