John,

The scariest thing in stores this Halloween isn't in the costume aisle. It's flavored tobacco, and your kids will often find it right next to the candy.

We're leading the fight to end the sale of flavored tobacco products and protect kids. Thanks to the support of advocates like you, we're making progress. (More on that in a minute...)

Tobacco is the #1 cause of preventable death. So to replace the customers it kills, the tobacco industry needs to constantly lure new ones. That's where flavors come in. They mask the harshness of tobacco, making it easier for kids to get hooked.

Minty menthol cigarettes and cheap little cigars in dozens of dessert flavors are just a couple of the starter products this predatory industry has marketed to our kids for decades, particularly in communities of color. And now, they're peddling nicotine-loaded e-cigarettes in over 15,000 flavors, fueling a new youth addiction crisis that's ensnared millions more kids in recent years.

The tobacco industry wants kids to think it's a harmless treat, but it's one of the oldest tricks in the book. No more.

We know how to stop them from luring kids, and our campaigns are getting it done.

That's big progress in a short time. We're proud of it. And we're proud that you're with us – because we couldn't do it without advocates like you.

Our campaigns are expanding in communities all over the country. How far we can take this depends on the resources we have available. So drop a little something in our virtual bucket this Halloween: 

Donate today and fuel our campaign to stop flavored tobacco in your community >>

Thanks for your advocacy,