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Our narratives matter. From the way we communicate about learning to the language we use to describe young people, our words tell a story. It’s time our stories reflect the promise of young people—how they learn, what they contribute, and the value of the adults and learning environments that support them. 

To that end, America’s Promise has produced two new messaging frameworks to help the youth-supporting field tell those stories. Both the How Learning Happens Messaging Framework and the GradNation Messaging Framework have been collaboratively designed to synthesize existing knowledge, principles, and language in a digestible way to help the field clearly and collectively articulate a more mobilizing narrative about young people and the places and spaces where they learn. 

Whether you’re crafting funding proposals, leading media briefings, or engaging in other case-making activities, our hope is that states, districts, schools, community organizations, educators, policymakers, scholars, and other youth-supporting leaders can incorporate this messaging into their work as they see fit.

We envision these tools as living documents, and have published them in a format that can be easily shared and repurposed to accommodate each individual and/or organization’s communication needs. We anticipate sharing additional messaging tools and resources in the future, so stay tuned for more!

Read on for: 1) more information about each messaging framework, 2) social media toolkits that feature the messages and corresponding graphics, and 3) registration links to sign up for messaging workshops.

How Learning Happens Messaging Framework

A Tool for Communicating about Social, Emotional, and Cognitive Learning

New energy, new evidence, and an emerging consensus on how learning happens have created a remarkable opportunity to galvanize widespread adoption of a whole child approach. However, messages about how learning happens are often obscured by confusion over terminology, weakening the field’s overall ability to tell a compelling story about social, emotional, and cognitive development. The narrative about learning must reflect the reality that learning is a social, emotional, and cognitive process for each and every young person—a process that is affected by their identities, relationships, circumstances, and a host of other academic and non-academic factors. Additionally, our narrative must become more intentionally youth-centered, equity-focused, and actively anti-racist.  

Explore the How Learning Happens Messaging ([link removed])

The How Learning Happens Messaging Framework can be used as a starting point for communicating about social, emotional, and cognitive development. On Monday, November 16 from 2:00-3:00pm ET, we will host a workshop for national, state, and community organizations who want to explore the How Learning Happens messaging more deeply, together—from addressing communications challenges to navigating conversations with different audiences. We will also discuss potential communication tools that may be helpful in the future. (Capacity will be capped at 25 participants.)

Registration: How Learning Happens Messaging Workshop ([link removed])

Click here ([link removed]) for social media language and graphics featuring this messaging.

GradNation Messaging Framework 

A Tool for Communicating about the High School Experience and the Graduation Milestone

Conversations about high schools, graduation rates, and young people themselves often lead with the ways that schools or students are failing. These deficit-based narratives are not only misleading—they also make achieving the national goal of reaching a 90 percent graduation rate feel distant and unattainable. The youth-supporting field needs a better, clearer, and more mobilizing narrative. One that communicates the possible. One that focuses on the strengths and identities of young people; what adolescents need during this crucial and promising time in their lives; and how high schools, in collaboration with their partners, are working to meet those needs and help students thrive.

Explore the GradNation Messaging ([link removed])

The GradNation Messaging Framework provides common messages and language for communicating about the high school experience and the graduation milestone. On Wednesday, November 18 from 2:00-3:00pm ET, we will host a workshop for national, state, and community organizations who want to explore the GradNation messaging more deeply, together—from addressing communications challenges to navigating conversations with different audiences. We will also discuss potential communication tools that may be helpful in the future. (Capacity will be capped at 25 participants.)

Registration: GradNation Messaging Workshop ([link removed])

Click here ([link removed]) for social media language and graphics featuring this messaging.

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