Friends, it’s Patrick, Joe Biden’s Paid Media Director.
I promise I’ll explain why I’m reaching out today, but first I need to ask:
Will you rush $25 to help us raise the $270,000 we still need from Pennsylvania today alone to make sure our campaign’s ads are shown enough in Electoral College swing states in these final 5 days? It could boil down to winning or losing this election:
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Now, as promised, here’s why these final swing state advertising budgets matter, and why I had to reach out:
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We are advertising in 16 battleground states, the biggest map of any Democratic presidential campaign this century. While national polls give Joe a consistent healthy lead, these battleground states are going to be close -- and that’s what matters.
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Within these 16 states, we are running combinations of television, radio, digital, and print ads, as well as mail pieces. That’s a lot of ads to churn out.
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But, most importantly: we have to keep our ads running at the highest levels possible. The more that voters hear our message before they vote, the more likely it is that they will actually go vote for Joe. That’s how we secure a path to 270 electoral votes.
It’s an enormous operation, and we’ve got to keep it running at full-steam straight through when the polls close.
But frankly, that’s only going to happen with your support. The end of our ads say “Paid for by Biden for President,” and the reality is that they’re “Paid for by Biden for President’s grassroots donors.”
So I hope you’ll step up and do what you can, whether that’s $25 or another amount to ensure that our ads are seen EVERYWHERE in the battleground states over the next 5 days that will decide this election:
https://go.joebiden.com/Final-End-of-Month-Deadline
Thank you,
Patrick Bonsignore
Paid Media Director
Biden for President
P.S. I know this was a long email, but if you want to see proof of your dollars going to work, check out one of our latest ads on the air, narrated by Brad Pitt! Click here to watch »
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