Join me and Reebok founder Joe Foster on Tuesday 27th October at 6pm

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Good afternoon,

I'm so thrilled to invite you to the next ASI webinar on Tuesday 27th October at 6pm UK time.

I have the pleasure of interviewing the founder of world-famous brand Reebok, Joe Foster. His new book, Shoemaker ([link removed]) , tells the story of Reebok's humble beginnings and how he shaped the brand into a global powerhouse. We'll be discussing his story and personal entrepreneurial experience, including the trials, tribulations and barriers he faced, as well as how we can ensure entrepreneurship continues thrive.

This webinar, like all ASI webinars, is entirely free to attend. Register now ([link removed]) to avoid disappointment.
[link removed]
Register for this ASI Webinar ([link removed])


** The makings of an entrepreneur: the story of Reebok
Tuesday, 27th October 2020 at 6.00pm UK time
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Reebok is one of the most recognisable global brands, adorning world class athletes, celebrities, and millions of consumers across the world. But it wasn’t always like that. Founded by two brothers in Bury, England in 1958, Reebok is a story of hard work, grit and determination, and ingenuity. It is a tale of how an entrepreneurial spirit morphed into a global powerhouse.

Dr Eamonn Butler, Adam Smith Institute Director and author of An Introduction to Entrepreneurship ([link removed]〈=en-GB#page=&zoom=75&pagemode=) , is joined by Reebok founder Joe Foster, one of Britain’s greatest entrepreneurs to discuss his story, as told in his book Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand ([link removed]) .

We are also joined by Philip Salter, Founder of The Entrepreneurs Network ([link removed]) to discuss the power of entrepreneurship, what drives entrepreneurs and the challenges they face, and the ways in which we can ensure it flourishes.

Join us at 6pm UK time to learn more about the story behind Reebok, Joe and his legacy, and a larger discussion about the nature of entrepreneurship.

The event is entirely free to attend but you must secure a ticket to avoid disappointment.

Details:

Date: Tuesday, 27th October 2020
Time: 6.00pm - 7.00pm (UK time)

The webinar will begin at 6.00pm, with an audience Q&A session taking place at approximately 6.45pm. The webinar will conclude at 7.00pm.

We hope to see you there.
Yours,

Eamonn

Eamonn Butler, Director
Adam Smith Institute
23 Great Smith St,
London SW1P 3DJ

Web: adamsmith.org
Email: [email protected] (mailto:[email protected])

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