Few adults start using JUUL to quit smoking

Truth Initiative

July 11, 2019

Few adults start using JUUL to quit smoking

JUUL Labs says that their product “is intended to help adult smokers stop using cigarettes and switch completely to e-cigarettes,” but a new Truth Initiative® survey uncovers what’s actually happening: Only 37% of adult smokers and just 1 in 5 smokers aged 18-24 who’ve tried JUUL used it to quit.

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A promise to reduce smoking on screen

Following the release of our report on tobacco imagery in streaming programming, Netflix has promised to curb the amount of smoking in its shows going forward. We’ll be watching closely to see how they enforce their new policy and whether tobacco depictions decrease.

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Atlanta goes smoke-free

Residents of and visitors to Atlanta will soon be protected from secondhand smoke now that the city’s mayor signed legislation banning smoking and vaping in restaurants, bar and workplaces.

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Most JUUL-related Instagram posts appeal to youth culture and lifestyles

Early on, JUUL Labs relied heavily on social media marketing. Despite changes in their social media practices, young people still share a massive amount of JUUL-related content on Instagram and other social channels.

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Twenty years of Warped Tour

Our truth® truck has been a staple at stops on the Vans Warped Tour for decades. With the concert series coming to an end in 2019, see how the tour helped us inspire young people to use their voice and speak out against Big Tobacco.

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This week in tobacco policy news

California — A legislative package from state Assemblyman Gray would ban the sale of most flavored e-cigarettes in convenience stores until 2022 and impose other limits intended to prevent youth tobacco use, among other restrictions.
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Illinois — Governor Pritzker signed a bill into law that increases the cigarette tax by $1 and includes e-cigarettes in the definition of tobacco products.
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Kansas — The state Supreme Court upheld Topeka’s Tobacco 21 ordinance.
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Oregon — A measure to increase the state tax on cigarettes by $2 per pack and create the state’s first tax on e-cigarettes will appear on the November 2020 ballot.
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