Hi John,

 

Firstly, thank you for opening this email. I know there's enough to worry about in the world right now. But today I'm writing from Greenpeace on a subject I care deeply about. And hopefully I can share some hope with you too.

 

This year, we've lost huge swathes of our forests: home to Indigenous Peoples, incredible biodiversity and a key weapon in the fight against climate change. [1] There's one industry that's behind the bulk of the destruction: industrial meat companies who clear forests for cattle and animal feed. And every year it's getting worse.

 

Greenpeace has made a short but incredibly powerful animation that tells the story through the eyes of a jaguar. It exposes the problem and the solution for the world to see.

Not on Facebook? Use this link to watch the film and then share on any platform: http://act.gp/monster-em

 

This film tells an important truth of our age - that industrial meat is fuelling the destruction of our forests. Monster meat companies are clearing vast areas of forest in the Amazon and elsewhere for cattle farms and soya plantations. [2] 3.5 million hectares of the Amazon have been burned so far this year.

 

If we've reached a point where our trees are worth more when they're burned to the ground than standing tall - then we're clearly doing something wrong!

 

But the hope that I want to bring you is this: we already have the solutions - and the power to change things.

 

We can eat sustainably by reducing our meat consumption and we can also pressure supermarkets and fast food restaurants to drop their links with the forest destroying-companies.

 

Please help to make this film famous by watching and sharing today. If we can get everyone talking about these issues then the supermarkets and fast food companies, that are buying meat and animal feed from forest destroyers, will be forced to tackle the problem.

Not on Facebook? Use this link to watch the film and then share on any platform: http://act.gp/monster-em

 

I know talking about meat and the environment isn't always a popular topic, but it's crucial if we are going to save our forests and stand up to the climate and biodiversity crisis that we now face.

 

Ten years ago, lots of companies including UK supermarkets and other brands pledged to tackle deforestation by 2020. But we're here. It's 2020, and they are yet to pull their fingers out.

 

We know that some of the companies do care about this issue but they remain stuck in their ways. If we can show huge public support for an end to deforestation then we can empower them to make real change. Your voice matters. Please share this film.

 

Thanks so much,

 

Emma Thompson

 

Notes:

[1] Guardian: Brazil's Amazon rainforest suffers worst fires in a decade

[2] Greenpeace: 7 reasons why industrial meat is bad for the environment

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