You can double your impact when you donate today.

Dear John, We're in the midst of our $100,000 October Matching Gift Challenge, but time is running out. When you think of the challenges Alzheimer's disease caregivers face, and how much more critical those challenges became this year because of COVID-19, it's especially urgent that we raise every dollar we can to provide care and support and advance research. That's why I hope I can count on you to make your gift now, while it can go 2X as far. This incredible opportunity is made possible thanks to Cheryl Gross, who has pledged to match every donation made to our $100,000 October Matching Gift Challenge before October 31, up to a total of $100,000, but only if we raise the same amount. This match is in honor of her mother, Nadine, who she lost to Alzheimer's in 2011. Cheryl pledged her gift to support Alzheimer's Association efforts to advance the technology that powers our global research efforts and support programs. Your generous gift, which can be matched 2X until the October 31 deadline, will provide care and support and accelerate research. Cheryl says, "You just have to get involved and do what you can to stop this devastation." As Cheryl knows, losing a loved one to Alzheimer's is painful. And due to COVID-19, staff and residents in U.S. long term care settings experienced heightened difficulties due to limited access to testing, accurate data and information. The Alzheimer's Association is advocating for important and accessible changes through policy recommendations, and help for families as well as care providers. John, across the country and in your own community, our work is critical and urgently needed. Because we're a not-for-profit organization, everything we do is supported by caring friends like you. Please join the fight to end Alzheimer's today and help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Caring for a person living with Alzheimer's or dementia often involves a team of people. Many times, family members take the lead, even giving up their own careers to care for their loved one full time. We're all in this together. Whether you provide daily caregiving, participate in decision making or have a loved one living with this disease — or you know someone who does — we're here to help. By joining with us today, you'll help strengthen our community and serve those who need us through our 24/7 Helpline (800.272.3900) and at alz.org/help-support, where you can access care consultation, resources and local referrals for support. Your generous donation, which can be matched to make 2X the impact, will help provide care and support and advance research. But this match is only available until the October 31 deadline, so please give now. Thank you for being a friend and partner in this fight. Thank you, Donna McCullough Chief Field and Development Officer P.S. Please make your gift today. Perhaps you'll even think of making your donation to recognize a brave caregiver from your community or in your own life. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.