** Michigan's $47 Million Week ([link removed])
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LANSING (Oct. 21, 2020) — "Election season" or not, advertising spending in Michigan has increased explosively in the runup to in-person voting. About $47 million is going to be spent in the next seven days on Michigan airwaves, according to data from Advertising Analytics and the Federal Communications Commission analyzed by the Michigan Campaign Finance Network (MCFN).[link removed]

This is an extraordinary amount of money even within a year of unprecedented spending flooding into crucial races in Michigan for the U.S. House and Senate. It’s a nearly $9 million increase from the week prior, when more than 31,000 ads ran, as key races have appeared to tighten and the end of election season looms. That’s the sharpest increase in spending aside from the beginning of early voting in late September.

It’s not because Michiganders are generously contributing to their preferred candidates. Outside groups and dark money organizations are outspending campaigns two-to-one. Twenty-two different groups, excluding the campaigns, will be running presidential ads. Twelve will be running ads for the U.S. Senate race.

In total at least $19.2 million will be spent on the U.S. Senate race this week alone, a number that considerably exceeded MCFN’s projections. The race has become the dominant force on Michigan airwaves, exceeding even the presidential election’s spending of $16.5 million.
For the full breakdown of the spending, click here. ([link removed])
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To follow money in Michigan politics even more closely, check out our new Twitter account, @MCFNbot ([link removed]) . It posts automatic updates on Michigan-specific campaign finance information in real time, including when new PACs are registered with the state, Michigan congressional candidates file reports and more features to come soon.

Friend,

In the final weeks leading up to Election Day, Michigan has been inundated with an unprecedented amount of spending. Help us track that that money by sending your political mail to [email protected] and please consider making a donation to our organization ([link removed]) . MCFN relies on grassroots donors like you to make our work possibl
e and your support now is more vital than ever.

Simon D. Schuster
Executive Director

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