INTRODUCING

START WITH CONNECTION

With this national public service campaign, premiering today, we’re raising awareness about the importance of personal connection in addressing addiction.

Watch the PSA

Spanning broadcast, print, radio and multiple forms of digital media, this campaign — featuring music by Grammy-nominated band The Lumineers — aims to reach parents and caregivers across the U.S., encouraging them to "start with connection" during a particularly challenging time.

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Listen to the podcast

Heart of the Matter with Elizabeth Vargas, our new podcast on mental health and addiction, features notable guests sharing personal, candid stories of addiction and recovery. The first episode is available now, featuring former professional basketball player and wellness advocate, Chris Herren.

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Share on social

Join the #StartWithConnection challenge by sharing photos of yourself and loved ones displaying acts of connection on Facebook, Twitter and Instagram. You can also update your profile image with our new #StartWithConnection Facebook frame.

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