Truth Initiative

Oct. 15, 2020

Young Black voices expose predatory tobacco industry tactics in new truth^® campaign

At a time when the deep-seated structural and social inequities facing Black Americans are being brought to the forefront, the tobacco industry continues its aggressive, decades-long tactics of targeting its deadly products to Black communities. Led and promoted by Black voices, the latest truth campaign, Read Between the Lies, brings to light the systemic racism within Big Tobacco.

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At least a quarter of current smokers want policies that raise the price of cigarettes, new report shows

Most American adults, and at least a quarter of current smokers, want policies that raise the price of cigarettes and prevent discounting, according to a Truth Initiative survey that measures support for one of the most effective ways to reduce tobacco use.

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This is Quitting wins overall in Best Health at PRWeek’s Purpose Awards

Truth Initiative is honored to announce that This is Quitting won overall in the Best Health Category at the PRWeek Purpose Awards! This is Quitting is a free mobile program from Truth Initiative designed to help young people quit vaping. Teens and young adults can text “DITCHVAPE” to 88709.

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Upcoming webinar: Learn how digital programs are working during COVID-19

The EX Program and Blue Shield of California are joining forces to discuss ways in which digital quit smoking programs are working to inspire behavior changes and improve health in this pandemic. Register for the November 13 webinar.

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