From Devan for Team Cal <[email protected]>
Subject re: Juggling
Date October 12, 2020 9:22 PM
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Brandt —

We’ve been sending you a lot of messages about our pre-election fundraising deadline on Wednesday, so I want to reach out real quick and talk about why we are pushing so hard to hit this goal.

As our team’s campaign manager, I have to make a lot of decisions — from deciding how to spend our paid media budget, how much to invest in digital outreach, and how we plan to get Cal’s message in front of undecided voters in the final days of this election.

It’s a lot to juggle. I’m the first to admit that — but your support and generous donations make it so much easier to finalize these decisions.

You see, the reason we’re pushing hard on this particular FEC deadline is twofold:

First, I have to make a lot of tough budgeting decisions in the final days of this election, and every penny counts.

Second, everyone will look at our public FEC report to see how strong our campaign is and whether we have what it takes to go up against our opponent and his corporate backers.

That’s why I’m asking:

Can our team and I count on you to add a donation of any amount — big or small — before this week’s pre-election FEC deadline? Every dollar will get us closer to our goal of bringing in 100,000 donations. Add yours here:

DONATE: [link removed]

I know we send a lot of these messages, but we rely on these emails and that’s why I’m asking you to step up today.

Thank you for everything.

— Devan

Devan Barber
Campaign Manager
Cal for NC

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