John,

Here's some important information to put things into perspective.

2 days until the FINAL FEC Deadline
22 days until the election
36,706 individual contributors

We are quickly approaching election day and our October 14th FEC deadline. My Campaign Manager (Steve Dasbach) has informed me I must meet our $100,000 goal by midnight on the 14th and I need your help. 

These funds are being used to persuade voters to our side and ultimately turn our supporters out to vote. 

Since the debate, we've witnessed a SURGE in website traffic, voter pledges, new first-time donors, and new followers on social media. 

People are in a decision making state of mind. We MUST reach them during this critical window of opportunity. 

I am personally asking you to donate to our campaign today and make the most generous contribution you can before the October 14th deadline. 

 Can I count on your support today?