Dear MoveOn member,

We have 25 days left in this election to inspire, mobilize, and protect
the vote—and show that while the Trump administration may create chaos and
divisiveness, we are the ones who will be authors of the next chapter of
our story.

Yes, Donald Trump, presumably still infected with the coronavirus and
panicking as he faces the prospect of defeat, is behaving in bizarre,
reckless, and destructive ways that are extreme even for him. Meanwhile,
COVID infections skyrocket and layoffs continue on a massive scale, but
Republicans’ priority remains packing the Supreme Court so they can
overturn the Affordable Care Act. It gets worse: Just yesterday, we
learned 13 white nationalist militants had been caught plotting to kidnap
Michigan Governor Gretchen Whitmer and kill law enforcement officers, a
sign of the ongoing harm being done by Trump’s embrace of white
nationalism and incitement of violence.

But Donald Trump doesn’t get to decide our future. We do. And that’s the
part of the story that makes me more optimistic than I have been in a long
time. 

As MoveOn’s executive director, I have a window into the world that not
everyone gets to see every day. It is the more-often untold story of why
we are going to win and build a stronger world together.

And it is a story I want you to see, because it is the story of our
collective power.

MoveOn is full steam ahead with our America for All election campaign, and
along with the power you bring, we’re driving a three-part people-powered
strategy to win, which we call “mobilize, inspire, protect.”

First, we’re mobilizing a massive grassroots army of people to volunteer,
contribute to candidates, and organize others to turn out to vote.

* More than 500,000 MoveOn members like you have volunteered to
encourage and support friends and family members to get out and vote.
Studies show that there is simply nothing more effective than a friend
reaching out to a friend about voting. Voters are 2.5 times more
likely to be persuaded to vote by a friend than by a stranger.
Remember, we lost the 2016 election by only 79,316 votes. And in
critical swing states like Michigan, this averaged out to losing by
only two votes per precinct. This means that the margin of victory is
within each of our networks. We are well on the way toward our goal of
1 million MoveOn members taking responsibility for turning out at
least three voters each, which could mean the difference in the
election.

[ [link removed] ]Click here to volunteer with MoveOn to turn out the vote.

* MoveOn members are also powering our election work by texting over 2
million voters a day, responding to hundreds of thousands of emails
from fellow members, and hosting and vetting almost 1,000 physically
distanced, masks-required events that have shown our people power all
across the country.

* We are pooling our collective financial power to fuel the campaigns of
MoveOn-endorsed candidates. Together, MoveOn members have raised more
than $4 million for endorsed candidates, including more than $500,000
for Jaime Harrison, who is now neck and neck with Lindsey Graham in
the race for the Senate seat in South Carolina.

* And we are pulling together the power of our voices. I started a
petition the night of Justice Ruth Bader Ginsburg’s passing, to honor
her legacy and demand that a new justice not be confirmed until after
the next president is inaugurated. To date, a remarkable 1.5 million
of you have signed. And more than 50,000 of us have made calls to the
Senate opposing a rushed confirmation.

Second, we're inspiring new voters to vote this election cycle through
cultural campaigning and targeted communications.

* We’ve identified more than 7 million “high-potential voters” in
presidential and Senate battleground states, people who aren’t certain
to vote but who are likely to vote for Democrats if they do. We then
worked with experts and tested messaging to determine what would
persuade these potential voters to turn out. And now we’re carrying
out that messaging.

* Our Your Vote Is Power culture campaign has reached a wide audience
that doesn’t usually engage in politics, through [ [link removed] ]art, memes, GIFs,
podcast ads, celebrity engagement, and by driving hashtags like
#YourVoteIsPower and #OurVoteIsPower to trend on Twitter with
thousands of people sharing their own voting stories.

* Our Creative Lab has now produced and tested more than 30 different
videos to help boost turnout among high-potential voters, and we’ve
found several of the videos had a statistically significant positive
impact. Now, thanks to contributions from members like you, we’re
carrying the winning content to swing-state viewers through a large
digital media buy.

* The record amounts of small-dollar contributions we’re raising from
MoveOn members enabled us to launch an additional $2 million
independent expenditure effort just yesterday. The effort includes TV,
radio, and digital ads supporting Jaime Harrison in South Carolina,
Sara Gideon in Maine, and Mark Kelly in Arizona. Check out
[ [link removed] ]Politico’s story on yesterday’s launch, and [ [link removed] ]today’s New York
Times story on one of our ads supporting Harrison.

* We’re carrying our messaging in other ways too. For example, our
social media posts have already been seen more than 500 million times
this election cycle, and we’ve distributed more than 2 million
stickers to MoveOn members so we can proudly display our values to
others.

Third, we're hard at work to protect the integrity of the election.

* We've all heard about the disinformation campaigns run by people and
entities who seek to undermine the integrity of the election and
suppress Democratic voters—and Black voters in particular. Our
investigations team has been tracking down those spreading
disinformation and running campaigns to stop them in their tracks,
including getting them banned from social media platforms like
Facebook.

* Our #SaveThePostOffice campaign this summer, including a nationwide
mobilization of hundreds of physically distanced actions outside post
offices (thanks to those of you who participated!), added to pressure
on Trump’s appointees and played a role in forcing them to back away
from changes that were slowing mail delivery, so we can be more
confident that ballots cast via vote-by-mail will be prioritized,
handled securely, and delivered on time.

* We’re now gearing up as part of a coalition called Protect the
Results, to be prepared for massive, nonviolent mobilizations after
November 3 if they are needed to ensure every vote is counted. Despite
what Donald Trump says, he doesn’t get to determine the winner of the
election. We do, with our votes. The work we are doing in advance to
prepare for multiple potential post-election scenarios will help
ensure that remains true.

And I’m not even done, but I’ll spare you more details. Point is, there is
SO much incredible work being fueled by members like you, and it all adds
up to one massive fireball of energy committed to defeating Trump,
electing Joe Biden and Kamala Harris, taking the Senate, and expanding our
majority in the House. MoveOn’s membership is big, and it is diverse—and
two things we have in common are our commitment to a better future and our
remarkable level of engagement in this election.

All that said, we can’t get overconfident, or let up one iota. The
Electoral College is skewed against us, Republican state governments are
hard at work to suppress the vote, we already know Trump plans to try to
undermine the results, and we all remember 2016, when pre-election polling
turned out to be painfully inaccurate. Now is no time to become
complacent.

But I truly do believe that an increasingly large, multiracial majority in
this country rejects Trump and what he stands for and is preparing to vote
in the largest-turnout election in American history. And that MoveOn
members have played a big role in getting us where we are today. Let’s
keep it up. If you have more time over the next 25 days, [ [link removed] ]volunteer with
MoveOn or a candidate or organization of your choosing. If you have more
money you can spare, [ [link removed] ]chip in in to fund get-out-the-vote work. And most
importantly, if you have friends or family, please talk to them about this
election and do all you can to persuade them to vote, and please make sure
you have your own plan to vote. (You and your friends and family can check
your registration status, learn how to vote, and more with [ [link removed] ]our election
toolkit. Please share widely!)

If all of us give it our all, I believe that we will win,
resoundingly, and set our country on a new path.

Thanks for all you do.

–Executive Director Rahna Epting and the MoveOn team

 




Want to support MoveOn's work? The MoveOn community will work every
moment, day by day and year by year, to resist Trump's agenda, contain the
damage, defeat hate with love, and begin the process of swinging the
nation's pendulum back toward sanity, decency, and the kind of future that
we must never give up on. And to do it we need your ongoing support, now
more than ever. Will you stand with us?



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